Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Growth Manager leading data-driven growth strategies for Pharmacies APP in the pharmaceutical sector. Managing team performance and optimizing customer acquisition and retention strategies.
Responsibilities
- Lead the definition and execution of data-driven Growth strategy, focusing on acquisition, retention, loyalty and maximizing LTV
- Manage and develop the Growth team, promoting high performance, ongoing training and alignment with the company's strategic objectives
- Structure and monitor growth goals and KPIs, ensuring predictability and scalability of results
- Oversee in-depth analysis of customer behavior using BI, CRM and analytics tools, ensuring generation of strategic insights
- Define media and channel investment strategy, allocating budget efficiently to maximize ROI
- Manage and optimize key acquisition and relationship channels (paid and organic media, CRM, loyalty programs, apps, among others)
- Ensure data integration and governance across multiple sources (CRM, media, app, sales platforms), promoting a unified customer view
- Monitor performance, conversion and churn metrics, proposing strategic action plans and structuring continuous improvement processes
- Work cross-functionally with Marketing, Technology, Sales and Product teams to ensure strategic alignment and efficient execution
- Serve as a technical and strategic point of reference for media tools, measurement, tracking, attribution and digital campaigns.
Requirements
- Strong expertise in Growth strategies and performance marketing
- Proficiency with BI tools, CRM, data analysis and media control platforms
- Strategic mindset and ability to turn data into concrete actions
- Proactive, analytical and results-oriented profile
- Excellent communication and collaboration skills across different teams
- Experience with loyalty programs, consumer behavior and the Growth market
- Experience working with apps is a plus.
Benefits
- Food allowance (Vale Alimentação)
- Meal voucher (Vale Refeição)
- Health insurance
- Dental plan
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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