Global Head of Marketing leading marketing strategy development and implementation focused on SAP Cloud ERP and digital transformation. Managing a team of 8-10 members in a global context.
Responsibilities
Develop and implement a global marketing strategy aligned with corporate objectives, with a focus on SAP Business Suite for new customer acquisition, ServiceNow, service excellence and digital transformation.
Ensure consistent brand management across all countries and subsidiaries.
Build and lead a scalable, decentralized marketing model with clear governance structures (Global Marketing Services Model).
Define global marketing standards, processes and templates for campaigns, websites and lead-to-sales workflows.
Build and operate high-performing demand-generation engines across all regions and business units.
Promote and support local marketing initiatives by providing frameworks, tools, templates and budgets.
Work closely with Sales, Product Management, business unit leaders and HR to support go-to-market strategies, employer branding and partner communications.
Manage the global marketing budget and monitor performance metrics (KPIs, ROI, pipeline contribution).
Lead and develop an international marketing team, including regional field marketing managers.
Contribute to the long-term brand strategy process in collaboration with executive management.
Requirements
Several years of experience in international B2B marketing, ideally in a senior role with responsibility for strategy, budget and team leadership.
Deep knowledge of ERP systems, cloud solutions and digital transformation, as well as experience building scalable marketing structures.
Solid experience working with software vendors such as SAP and ServiceNow.
Strategic and operational strength: you develop visions and consistently execute them.
Expertise in demand generation and performance marketing, including KPI tracking and pipeline contribution.
Strong leadership skills: you lead teams, foster collaboration and develop talent.
Excellent communication and stakeholder-management skills for alignment with Sales, Product Management and HR.
Analytical thinking and budget responsibility: you make data-driven decisions and optimize resources.
Intercultural competence and change-management capability to successfully implement global initiatives.
Business-fluent English and German for collaboration within our global team.
Benefits
Flexibility is important to us! With a remote work contract you can comfortably work from home.
We also support the setup of your home office so you can perform at your best.
Work–life balance: in addition to flexible working hours, we offer additional child-sick days to help with family challenges such as childcare.
We invest in your development! You will receive an annual budget for professional and personal training.
In addition to health subsidies, we provide team-internal recognition tools to acknowledge your achievements.
You can expect exciting events such as our International Co-Working Week, summer party, Christmas party and team co-working sessions.
We reward your success! After completing your probationary period you will have options such as a company car, company bicycle or BahnCard (train pass).
We also offer compensation-linked participation in company goals and success.
Your mental health matters to us. We provide access to and support for all mental health-related topics through our cooperation with nilo.health — from preventive services to acute care.
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