Traffic Manager optimizing advertising campaigns across CTV, video, and display for Equativ. Collaborating with cross-functional teams to ensure campaign success in the online advertising industry.
Responsibilities
Configuration and optimization of advertising campaigns with diverse KPI across external DSPs.
Collaborate with cross functional teams to ensure campaign success and client satisfaction by supporting, advising, and communicating challenges in need of attention.
Develop and implement all aspects of campaigns from conception to tactical deployment, owning the campaign calendar and maintaining timelines for clients.
Monitor the performance and measure the success of all campaigns while serving as a liaison for internal teams such as Sales, Product Development, Finance, and Engineering teams to ensure consistent and smooth delivery of all campaigns.
Identify and resolve delivery blockers, such as bid density issues, creative rejection, or low win rates within the DSP environment.
Proactively make UX/UI suggestions to enhance internal tools and platforms as well as improve platform usability for clients.
Requirements
Bachelor's degree (Advertising, Marketing, or other business-related field)
1+ years of professional experience preferred
Detail-oriented - exercise extreme attention to detail; is thorough, accurate, and organized.
Strong communication skills - able to articulate thoughts and express effectively using oral, written, and non-verbal communication skills, as well as listening skills to gain understanding
Ability to manage multiple priorities on tight deadlines while remaining effective and efficient
Ability to work well autonomously and within a team
Ability to think outside the box and problem solve in a fast-paced, creative environment
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