Marketing Specialist managing targeted buyer demand campaigns for company based in Breda, Netherlands. Collaborating with various teams to optimize marketing strategies and grow customer base.
About the role
- Senior B2B Marketing Manager leading global marketing campaigns for Epidemic Sound. Focused on brand awareness and local market activation in North America through strategic planning and execution.
Responsibilities
- Lead the end-to-end strategy, development, and execution of global marketing campaigns to drive brand awareness and pipeline growth.
- Create and produce scalable B2B marketing and sales enablement materials (e.g., case studies, product sheets, presentations, webinars) for use by sales and marketing teams worldwide.
- Collaborate with our sales teams in various markets to adapt global campaigns for local needs, ensuring consistency and alignment across our brand.
- Serve as a key member of the global B2B marketing team, utilizing market insights and data to contribute to strategic decision-making.
- Lead the end-to-end planning and execution of all local and regional events, while providing strategic support and on-site assistance for key global trade shows and activations.
- Monitor, measure, and report on campaign performance and use insights to optimize future activities.
Requirements
- 6+ years of marketing experience, ideally in B2B or a global marketing role.
- Strong understanding of sales processes and how marketing can drive measurable business outcomes.
- Deep understanding of the B2B sales cycle and how marketing drives key metrics like MQLs and SQLs.
- Excellent communication and stakeholder management skills, with the ability to influence both centrally and locally.
- Experience managing campaigns from strategy through execution and reporting.
- Hands-on event marketing experience is a plus.
- Experience of CRM tools like MCAE, Hubspot and Marketo is beneficial.
- Proven experience with data analysis and reporting, with the ability to leverage insights to optimize campaign performance
Benefits
- dental, health, medical, and vision plan options
- 30 days vacation a year accrual
- 6 months parental leave
- 401k saving
- wellness benefits
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