Senior Category Manager managing the P&L for Kimberly-Clark's North American Hard Roll Towel category. Leading marketing initiatives and driving category growth and profit improvement programs in a performance culture.
Responsibilities
Manage the P&L for Kimberly-Clark Professional’s NA Hard Roll Towel category to maximize profitable growth
Lead Portfolio Management marketing initiatives (Innovation/Renovation/Life Cycle Maximization/Product Changes) in support of driving a profitable P&L, inclusive of the development & execution of product commercialization plans
Build and leverage external market and internal insights that inform commercial execution to create and capture customer value
In conjunction with RGM, define category pricing strategy for the US and Canadian markets for assigned product categories
Lead creation of commercial value proposition for new product innovation and aligns Reasons to Believe (RTB’s) for product solutions with Marketing & Sales
Partner with Dispenser Category team to craft value add dispenser programs to ensure profitable growth and placements of dispensers
Partner with R&E and Value Stream teams to manage NA renovation / cost improvement projects from kick-off to execution
Partner with Sales Capability to build capability of sales organization in assigned product categories to improve sales closure rates
Partner with Channel teams to define sales & marketing plans, including launch plans for innovation, renovation & product changes
Requirements
Bachelor’s degree in business-related discipline
7+ years of experience in marketing / brand management / sales roles with a demonstrated track record of achievement and growth in leadership behavior
Deep Financial Acumen – Awareness and understanding of P&L and actions affecting it
Full Potential Vision – Ability to develop long term vision and translation a tactical action plan with urgency to accomplish it.
Cross Functional Collaboration – Proven track record of driving positive change across multiple functions with proven influence skills
Strong business & organizational acumen – understanding of market dynamics, P&L management & commercial mindset, project and stakeholder management, etc.
Strong skills and experience with diagnosing and resolving complex problems and opportunities.
Demonstrated ability to lead and inspire cross functional teams to deliver strong plans in a defined timeframe
Demonstrated capability to make tough, informed decisions quickly to keep performance on track.
Entrepreneurial can-do attitude to find ways to break down growth barriers.
Demonstrated contagious positive energy to influence, inspire & drive results.
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