Product Manager driving CRM capabilities for post - purchase and service at Kimberly - Clark. Collaborating across teams to enhance customer experiences using Salesforce Service Cloud.
About the role
- Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes.
- Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre-purchase and purchase journeys.
- Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction.
- Establish a persona-based CRM platform and technical solutions that supports differentiated experiences and drives internal adoption with a focus on marketing and sales roles.
- Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture.
- Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs.
- Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity.
- Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication.
- Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams.
- Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable.
- Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity and closed/won rate, and campaign ROI.
- Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML-driven insights.
- Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization.
- Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision-making.
- Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams.
- Communicate product vision, roadmap, and results to stakeholders and leadership.
- Foster a culture of continuous improvement through feedback loops, testing, and iteration.
Requirements
- 6+ years of product management experience, including 3+ years working in the Salesforce ecosystem.
- Bachelor's degree
- Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments.
- Experience with marketing automation platforms and sales enablement tools.
- Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management.
- Proficiency in agile methodologies, backlog management, and cross-functional collaboration.
- Ability to translate business needs into technical requirements and user-centric solutions.
- Preferred: Experience working with Journey Managers, Experience Designers, and cross-functional product teams.
- Familiarity with service blueprinting, experience mapping, and workflow design.
- Strong communication and storytelling skills to influence stakeholders and drive alignment.
- Experience with AI/ML, data strategy, and CRM analytics.
- Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot).
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
ON
Product Manager managing integrations at OneRail, a logistics software company transforming final - mile logistics. Responsible for product planning, execution, and collaboration across teams.
BE
BettermileSenior Product Owner, Data & AI
Senior Product Owner for Better Planner, a data - driven logistics solution at Bettermile. Leading product vision and roadmap while collaborating across teams.
RH
RhythmsProduct Manager
Product Manager at Rhythms collaborating with the founder on AI - native solutions and product execution. Engaging in cross - functional tasks from user research to feature rollout.
MV
MVST.Product Manager
Product Manager leading cross - functional teams in product development for a full product delivery studio. Focusing on innovative design and consumer expectations.
AD
Senior Product Manager leading product marketing strategies for footwear at Adidas. Focusing on local market acceleration with strong collaboration across functional teams.
Lead Product Management Specialist at Boeing managing aviation data delivery solutions. Collaborating with stakeholders to enhance operational efficiency and drive product development in commercial aviation.
Product Manager overseeing fraud prevention strategies and project management at Sicredi. Collaborating with business areas to enhance security measures and respond to fraud emergencies.
Product Manager at Sicredi focused on leading product journeys and strategies for financial solutions. Collaborating within interdisciplinary teams to enhance member experiences and sustainability.
SI
Shure IncorporatedProduct Management Specialist II
Product Manager at Shure driving audio technology and product strategy. Collaborating with teams to develop market - leading audio solutions.