Hybrid Product Manager – CRM & Sales/Marketing Enablement

at Kimberly-Clark

• Job title: Product Manager – CRM & Sales/Marketing Enablement
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $127,600 - $157,600 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Atlanta, United States

About the role

• Product Manager driving CRM capabilities to enhance customer journeys and improve sales productivity. Collaborating closely with cross-functional teams to align strategies and achieve business goals, focusing on B2B sectors.

Responsibilities

• Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes.
• Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre-purchase and purchase journeys.
• Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction.
• Establish a persona-based CRM platform and technical solutions that supports differentiated experiences and drives internal adoption with a focus on marketing and sales roles.
• Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture.
• Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs.
• Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity.
• Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication.
• Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams.
• Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable.
• Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity and closed/won rate, and campaign ROI.
• Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML-driven insights.
• Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization.
• Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision-making.
• Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams.
• Communicate product vision, roadmap, and results to stakeholders and leadership.
• Foster a culture of continuous improvement through feedback loops, testing, and iteration.

Requirements

• 6+ years of product management experience, including 3+ years working in the Salesforce ecosystem.
• Bachelor's degree
• Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments.
• Experience with marketing automation platforms and sales enablement tools.
• Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management.
• Proficiency in agile methodologies, backlog management, and cross-functional collaboration.
• Ability to translate business needs into technical requirements and user-centric solutions.
• Preferred: Experience working with Journey Managers, Experience Designers, and cross-functional product teams.
• Familiarity with service blueprinting, experience mapping, and workflow design.
• Strong communication and storytelling skills to influence stakeholders and drive alignment.
• Experience with AI/ML, data strategy, and CRM analytics.
• Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot).

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.