Product Manager in aviation developing product vision, business cases, and strategic roadmaps while collaborating with engineering and design teams.
About the role
- Product Manager driving CRM capabilities to enhance customer journeys and improve sales productivity. Collaborating closely with cross-functional teams to align strategies and achieve business goals, focusing on B2B sectors.
Responsibilities
- Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes.
- Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre-purchase and purchase journeys.
- Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction.
- Establish a persona-based CRM platform and technical solutions that supports differentiated experiences and drives internal adoption with a focus on marketing and sales roles.
- Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture.
- Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs.
- Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity.
- Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication.
- Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams.
- Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable.
- Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity and closed/won rate, and campaign ROI.
- Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML-driven insights.
- Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization.
- Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision-making.
- Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams.
- Communicate product vision, roadmap, and results to stakeholders and leadership.
- Foster a culture of continuous improvement through feedback loops, testing, and iteration.
Requirements
- 6+ years of product management experience, including 3+ years working in the Salesforce ecosystem.
- Bachelor's degree
- Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments.
- Experience with marketing automation platforms and sales enablement tools.
- Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management.
- Proficiency in agile methodologies, backlog management, and cross-functional collaboration.
- Ability to translate business needs into technical requirements and user-centric solutions.
- Preferred: Experience working with Journey Managers, Experience Designers, and cross-functional product teams.
- Familiarity with service blueprinting, experience mapping, and workflow design.
- Strong communication and storytelling skills to influence stakeholders and drive alignment.
- Experience with AI/ML, data strategy, and CRM analytics.
- Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot).
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Product Manager responsible for maritime product management and market analysis. Leading a team and ensuring successful product launch in the maritime sector.
Product Owner driving AI enabled tax overlay and back office automation at Capgemini. Overseeing product vision, development and stakeholder engagement for optimized tax operations.
Product Manager focusing on Disability solutions at Guardian, enhancing product vision and strategy in a hybrid role. Collaborating across teams to ensure competitive offerings.
Product Manager for PowerGen at Moteurs Baudouin, focusing on marine and industrial engines with opportunities for development and strategic projects.
Director, Platform Product Owner at Canada Life shaping IDP and Automation. Leading large - scale applications and collaborating with stakeholders for exceptional business experiences.
Director, Platform Product Owner transforming Contact Centre and content capabilities at Canada Life. Mentoring teams and leading delivery of scalable enterprise solutions while ensuring alignment with business value.
Senior Product Manager leading search experience strategy and optimization for Cardinal Health’s e - commerce platform. Driving innovations and partnerships to enhance the search functionality and usability.
Responsable produit overseeing the development of electrotechnical product lines for a major electrical equipment company. Collaborating across multiple teams to enhance product offering.
Agile Project Manager and Product Owner leading product - focused projects in a hybrid setting. Collaborating with teams to drive project success in embedded systems and agile methodologies.