Alliance Marketing Specialist at Supermicro focused on executing MDF programs and managing co - marketing initiatives with partners. Collaborating with sales and product teams to optimize marketing spend.
About the role
- Marketing Manager developing and executing integrated marketing campaigns for B2B SaaS. Driving account engagement and optimizing strategies for revenue growth in a collaborative setting.
Responsibilities
- Develop and manage strategic relationships with key partners to plan and execute co-marketing campaigns that generate partner-sourced pipeline for sales teams
- Serve as the primary point of contact for partner marketing initiatives, building strong relationships with stakeholders across multiple levels
- Plan and execute logistics and tactics for large tradeshows and smaller regional or bespoke events
- Create and deploy integrated, multi-channel marketing campaigns (short- and long-term) aligned to segment needs in collaboration with sales leadership
- Write and optimize compelling marketing copy for email, webinars, and related programs to drive audience engagement
- Manage the marketing calendar, including campaign planning, internal communications, and reporting on program performance
- Monitor, analyze, and continuously optimize partner marketing strategies based on performance data and market trends
- Oversee budget for partner marketing activities and support additional responsibilities as needed
Requirements
- Bachelor’s degree (or equivalent work experience); degree in Marketing, Business, or a related field preferred
- Minimum of 5+ years of experience in a B2B SaaS environment in a revenue-generating role
- Proven ability to develop, execute, and optimize omni-channel marketing campaigns that drive measurable results
- Strong analytical skills with experience managing budgets and interpreting performance reporting and data insights
- Excellent written and verbal communication skills, including editing and proofreading for high-quality marketing content
- Proficiency with Google Workspace and/or Microsoft Office Suite (Word, Excel, PowerPoint)
- Hands-on experience with marketing automation platforms and CRM systems, including Salesforce
- Strong organizational and planning skills, with experience using tools such as Google Analytics to track and measure campaign performance
Benefits
- Competitive pay
- Flexible work
- Inclusive and collaborative environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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