Digital Marketing Specialist at TDCX managing integrated marketing campaigns across multiple channels. Responsible for measuring performance, optimizing spend, and leading user experience initiatives.
About the role
- Digital Marketing and eCommerce Specialist Manager overseeing Amazon content strategy and execution for brand stores. Collaborating with cross-functional teams and managing digital marketing initiatives.
Responsibilities
- Lead and own the creation and implementation of the PH NAR Amazon 360 Strategic Plan (Organic), managing relationships between the Integrated Agency Team, Amazon Ads, The company's Amazon Sales Team, and external partners.
- Oversee content strategy and execution for Amazon, ensuring alignment with customer and category needs across all Amazon eCommerce properties.
- Manage all brand stores (US & CA), including ASIN refreshes, layout updates, and new page additions.
- Recommend new content to drive brand advocacy, product education, and customer engagement, informed by industry trends and competitive analysis.
- Manage the Agency to develop and execute a comprehensive Digital Shelf Plan.
- Collaborate with Agency and Creative Team to A/B test creative assets to maximize conversion.
- Own the NAR website architecture, strategy, and execution—including page creation, consumer flow, and usability.
- Coordinate deployment of owned content, including translation and localization, across markets.
- Act as Key Point of Contact (KPOC) with global and cross-functional teams regarding website architecture needs.
Requirements
- Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing Agency, E-commerce Platform, Marketing Research, Data Analysis or equivalent OR no prior experience required with Master's Degree.
- Amazon E-Commerce / Vendor Central - Digital Marketing
- E-Commerce Platform Management
- Customer Experience Design
- A/B Testing
- Feedback Management
- Data Analysis & Interpretation
- Business Acumen
- Process Optimization
- Project Management
- Regulatory Compliance
- Market Research & Analysis
- Stakeholder Management
- Digital Merchandising
Benefits
- Paid sick leave
- Medical/Dental (optional)
- 401 (k) Retirement Plan (optional)
- Employer Paid Life Insurance
- Employer Paid Short Term Disability
- Optional Life Insurance
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