Hybrid Marketing Manager

at Videndum plc

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Cloud
• Location requirements: Hybrid, Cassola, Italy

About the role

• Marketing Manager executing global and regional marketing campaigns for Videndum's photographic and content creation brands. Collaborating with various teams to ensure alignment and successful market presence.

Responsibilities

• Marketing Managers are responsible for planning, executing and optimising global and regional marketing campaigns across one or more Videndum brands within the photographic, content creation and professional video sectors.
• The role ensures alignment between product marketing, trade marketing, creative, digital, PR and regional sales teams.
• This position delivers high-impact product launches, promotional campaigns and brand-building activity, supporting revenue and brand-growth objectives across global markets.
• Work with product marketing managers to develop product strategy into clear, actionable tactical marketing plans.
• Align campaign activity with global product strategy, business objectives and regional sales targets.
• Support product lifecycle marketing through coordinated planning with product, marketing and sales teams.
• Develop and execute integrated product launch, brand and promotional campaigns across digital, social and traditional channels.
• Ensure brand consistency and clear messaging across all customer-facing touchpoints.
• Support revenue and margin delivery through strategic, data-informed campaign execution.
• Monitor campaign performance and adapt activity in response to results, competitor actions and market shifts.
• Gather insights from customers, ambassadors, social channels and competitors to feed into campaign development.
• Manage and nurture relationships with brand ambassadors.
• Attend global industry events and trade shows in support of brand visibility, product launches and campaign initiatives.
• Collaborate with the digital team to drive campaign reach and engagement across the most effective platforms.
• Track, measure and analyse campaign performance metrics.
• Work closely with product marketing, creative services, digital marketing, PR, trade marketing and regional sales teams to ensure aligned execution and delivery of marketing activities.

Requirements

• Minimum 5 years’ experience in marketing campaign management or product marketing.
• Proven ability to plan and deliver integrated campaigns across digital, social and traditional channels.
• Strong analytical skills with the ability to use data for campaign optimisation.
• Excellent written and verbal communication skills in English.
• Highly organised, able to manage multiple projects and deadlines.
• Experience managing brand ambassador or influencer relationships.
• Comfortable working with global teams in multiple time zones.
• Proficient with Microsoft Office applications and Microsoft Teams.
• Proficient in Salesforce and Salesforce Marketing Cloud.
• Strong attention to detail and ability to work under pressure.
• Nice to Have: Experience working in a multi-brand environment.
• Additional language skills.
• Strong technical aptitude.

Benefits

• Health and Safety is at the forefront of everything we do at Videndum: All employees are expected to take care for their own health and safety and that of others who may be affected by their acts or omissions in accordance with the Company health and safety policy by using correct tools, processes and Personal protective equipment and not perform any function unless appropriately trained and authorised.
• Our approach to diversity follows a strict policy of sourcing the best person for the role irrespective of race, gender, age, religion, sexual preference, or disability.