Alternant participating in commercial development for a retail partner in Blois. Engaging in various tasks related to marketing, client relations, and stock management.
About the role
- Games Marketing Lead at Double Eleven responsible for the marketing strategy across new games and live services. Collaborate with teams to engage players and build campaigns.
Responsibilities
- Define the marketing strategy, brand tone, and messaging pillars for each assigned title across its lifecycle.
- Develop and lead integrated marketing campaigns across owned, earned, paid, and partner channels.
- Build and maintain a marketing calendar aligned with development milestones, content updates, and platform promotional opportunities.
- Plan and coordinate the creation and timely release of trailers, key art, store assets, announcements, and patch comms.
- Design and deliver campaigns that support new player acquisition, encourage returning players, and deepen engagement with the active community.
- Lead marketing efforts around live service content: seasonal events, timed challenges, and re-engagement campaigns.
- Ensure marketing and comms plans support sustainable live ops delivery and strong player engagement.
- Contribute to planning and evaluating in-game promotions from both a business and community perspective.
- Manage and support two Community Managers and one Content Creator, ensuring consistent tone, brand alignment, and delivery of high-quality player-facing content.
- Provide guidance on platform-specific content, community engagement, and escalation processes.
- Champion knowledge sharing, feedback loops, and continuous improvement across the team.
- Monitor community sentiment, player behaviour, and competitor activity to inform marketing and publishing decisions.
- Translate insights from player data, social listening, and market research into actionable recommendations.
- Share regular updates with the Publishing Operations Manager and development teams to support roadmap alignment and feature positioning.
- Collaborate with platform partners on store presence, launch readiness, and promotional planning.
- Brief and manage external vendors (creative, PR, media, influencers) to deliver effective assets and activations.
- Develop and nurture influencer partnerships — from micro to established creators — focused on authentic, long-term collaboration that supports audience growth and sustained player engagement.
- Design influencer campaigns that go beyond paid activations, leveraging creator insights and communities to co-create meaningful content and amplify player reach.
- Ensure all assets meet tone, quality, and platform expectations.
- Lead player-facing communication during outages, controversial updates, or emergent issues.
- Collaborate with operations and community teams on tone, messaging, and timing.
- Contribute to postmortems and embed learnings into future messaging and escalation strategies.
Requirements
- Significant experience in games marketing, ideally across both new launches and live service titles (live service experience is critical)
- Demonstrable track record of authoring and leading integrated campaigns and cross-functional planning.
- Demonstrable track record of aligning marketing activity to new activations, reengagement of lapsed players and retention of existing player bases
- Experience managing and developing community or content-focused team members.
- Confident in interpreting player behaviour and sentiment to guide strategy and communications.
- Skilled in briefing and reviewing creative assets across formats and platforms.
- Well-networked within the games industry, influencer communities, and/or platform ecosystems. (Desirable)
- Familiarity with platform promotional tools, storefront merchandising, or co-marketing. (Desirable)
- Experience working closely with development or production teams. (Desirable)
- Exposure to lifecycle marketing, player segmentation, or CRM tools. (Desirable)
Benefits
- 28 days annual leave (20 days annual leave + 8 days bank holiday)
- 1 day leave for your birthday and 1 day leave if you’re moving house
- Up to 10 days discretionary annual leave during our end of year break
- Potential for annual performance bonus
- 5 additional days annual leave for 5 years service and a further 5 days annual leave for your 10 years service milestone
- A brand new, state-of-the-art studio facilities that includes a market hall serving nutritious, subsidised meals, round-the-clock gym access, an auditorium and more
- Free breakfast options, juice, hot drinks and fruit
- Employee referral bonus (up to £2000!)
- Cycle to Work scheme
- Free game codes, game swag and merchandise
- Family-friendly leave available
- Christmas Saving Scheme
- Free parking
- Best-in-class tools and workflows so you can focus on creativity
- Vitality Private Healthcare, discounts and rewards for you, your spouse and children (upon the successful completion of your 6 month probationary period)
- Access to mental health and wellbeing support via Plumm (includes 4 free video therapy sessions per month for both the employee and up to 3 family members aged 18+), unlimited text therapy, courses, meditations
- A personalised development plan with dedicated support tailored to your growth and goals
- Access to an accredited Academy providing professional qualifications (and access to 500 UK discounts and offers via TOTUM when registered as a student)
- A dedicated Workplace Experience team responsible for work environments, workplace and quality of employee life services to help foster collaboration, creativity and innovation
- In-studio wellbeing programmes and People team support
- Free activities via our Bus Tours programme (where on occasion, partners and children are welcome to join you)
- Many team events to celebrate team and game milestones
- Sponsored team activities including football, basketball, book club, movie club and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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