Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Senior Performance Marketing Manager leading performance and growth for Home Services advertisers. Using data-driven strategies across paid media channels to ensure measurable pipeline growth.
Responsibilities
- Own performance end-to-end for your portfolio across paid channels (Google, Meta, TikTok; Taboola/Outbrain as needed)
- Monitor and improve core KPIs (incl. Growth Revenue / Net Revenue, CVR, and quality signals)
- Diagnose fast, act faster: spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions
- Build and drive growth plans with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them
- Lead a squad (Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset
- Run structured experimentation: design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks
- Benchmark continuously: track competitor moves, auction pressure, and creative trends to stay ahead — not just react
- Stay ahead of the curve on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute
Requirements
- 7+ years in performance marketing / growth in a data-driven environment (agency or in-house)
- Strong expertise on Google Ads + Meta (TikTok is a plus; Taboola/Outbrain a plus)
- Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes
- Clear communicator with strong stakeholder management (“no surprises”, structured, decisive)
- Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists
- Tools: Google Ads / Meta, GA4, Looker, internal BI, etc.
Benefits
- Transportation costs: reimbursement up to $100/month
- Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)
- Holidays: Flexible vacation time to promote a healthy work-life balance
- Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)
- Diverse & multicultural environment: +13 nationalities represented
- Culture: Team events (Boston + global)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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