Director of Channel Strategy leading integrated marketing communications across PR, Social, and Paid Media at DS+CO. Fostering team collaboration and delivering effective channel strategies.
Responsibilities
Lead how brands show up across earned, owned, shared, and paid channels.
Ensure PR, Social, and Paid Media operate as a unified, high-performing function.
Guide the teams responsible for channel execution while setting strategic direction.
Partner closely with Brand Leadership, Creative, Content, and Analytics.
Translate goals into integrated, channel-native plans.
Strengthen standards, evolve frameworks, and coach teams for effective strategies.
Requirements
10+ years of experience in channel strategy, PR, social, paid media, or integrated communications—agency or in-house.
Experience leading PR, Social, and/or Paid Media teams, with accountability for people leadership and performance.
Ability to connect earned, owned, shared, and paid channels into unified, insight-driven strategies.
Comfort working with digital analytics and performance data to inform channel optimization decisions.
Ability to synthesize complex ideas into clear, compelling stories for clients and internal partners.
Strong facilitation skills for leading planning sessions and cross-functional alignment.
Experience guiding integrated campaigns from strategy through execution and optimization.
Experience integrating influencer or creator strategies into channel plans (nice-to-have).
Benefits
Flexible hybrid work environment
Comprehensive benefits to meet your needs
Progressive PTO that allows you to take the time you need when you need it
Professional development opportunities to keep you growing
Diversity, equity, and inclusion learning and support for everyone
Opportunities to create an impact in the communities we serve
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