Marketing Manager at Boneo shaping communication and marketing strategies to drive growth in the Swedish market. Collaborates closely with the CEO and other key team members.
About the role
- Field Marketing Manager responsible for executing regional demand generation strategies and delivering high-impact marketing events. Collaborating with sales and product marketing to engage prospects and accelerate deals.
Responsibilities
- Own and execute regional field marketing strategies aligned to pipeline and revenue goals
- Plan and deliver high-impact events (executive dinners, roundtables, trade shows, webinars) end-to-end
- Partner closely with sales to target key accounts and support deal acceleration
- Build and run account-based marketing (ABM) programs for high-value prospects
- Launch integrated, multi-channel campaigns across field, digital, and partner channels
- Experiment with AI-driven tools and tactics to personalize outreach and improve performance
- Track, analyze, and report on campaign performance, pipeline contribution, and ROI
- Identify and develop co-marketing opportunities with partners, customers, and industry communities
Requirements
- 4+ years in field marketing, demand generation, or B2B marketing (preferably in SaaS or cybersecurity)
- Proven track record of driving pipeline through events and regional programs
- Strong experience working closely with sales teams and revenue targets
- Experience operating in a fast-paced, startup environment with high ownership
- Analytical mindset with experience measuring campaign ROI and performance
- Exceptional communication and project management skills
- Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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