Market Sales Manager engaging consumers and driving sales growth for Samsung in identified locations. Developing strategic sales approaches and delivering exceptional customer experiences.
About the role
- Sr Media Sales Analyst at Despegar managing digital marketing campaigns for advertisers in the travel industry based in Cancun. Responsibilities include implementation, optimization, and reporting of campaigns.
Responsibilities
- Implementar y configurar campañas complejas en Google AdManager, DV360, Google Ads, Facebook Ads y plataformas propietarias de Despegar
- Ejecutar setups técnicos avanzados: audiencias programáticas, pixel tracking, conversiones personalizadas y attribution models
- Gestionar presupuestos de $50K+ USD mensuales distribuidos en múltiples touchpoints y geografías
- Monitorear KPIs críticos (CPC, CPM, CTR, ROAS, LTV) con análisis diario y ajustes proactivos
- Implementar A/B testing sistemático en creatividades, audiencias y bidding strategies
- Desarrollar dashboards automatizados para tracking en tiempo real de +20 cuentas simultáneas
- Ejecutar troubleshooting técnico: discrepancias de tracking, problemas de delivery y optimización de viewability
- Generar reportes ejecutivos semanales/mensuales con insights accionables para hoteles, aerolíneas y destinos turísticos
- Conducir reuniones de performance review con advertisers, presentando recomendaciones estratégicas basadas en data
- Comunicar proactivamente alertas, oportunidades de scaling y forecast de inventory disponible
- Liderar iniciativas de automatización para reducir tasks manuales en un 30%
- Colaborar con equipos de Producto en el desarrollo de nuevos formatos publicitarios y herramientas de self-service
- Identificar y proponer integraciones con nuevas plataformas (TikTok Ads, Amazon DSP, programmatic audio, etc.)
Requirements
- Profesionales graduados de Ingeniería Industrial, Marketing, Comercialización, Administración de Empresas o carreras afines.
- +2 años de experiencia en ecosistema digital: roles en digital marketing, programmatic advertising, o ad operations
- +2 años hands-on en plataformas de trafficking: Google Ad Manager (line item creation, creative trafficking, yield optimization), Google Ads (campaign setup, keyword management, audience targeting), DV360 (programmatic buying, audience targeting, creative management), Facebook Ads (campaign structure, pixel implementation, audience creation)
- SQL básico-intermedio para data extraction y custom reporting.
- Experiencia en reportes y presentaciones ejecutivas. Creación de dashboards automatizados y visualizaciones interactivas.
- Inglés (avanzado) – Deseable
- Portugués será considerado un plus
- El candidato ideal debe tener sólidas habilidades de comunicación, análisis y gestión de cuentas.
- Debe ser organizado, detallista y capaz de cumplir con los servicios ofrecidos, gestionando flujos de trabajo en un entorno dinámico y ágil, contribuyendo constantemente a las iniciativas de mejora interna junto con el resto de las áreas del equipo.
Benefits
- 90 días de work from anywhere
- Bono anual por performance
- Seguro de gastos médicos mayores y menores
- Vales de despensa
- Fondo de ahorro
- Esquema de trabajo híbrido (2 días a la semana de oficina)
- Descuentos exclusivos en productos Despegar y muchos más
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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