Incentive Compensation Analyst providing analytical support for commercial decision making at Insulet. Responsibilities include sales reporting, CRM maintenance, and ad hoc analysis.
About the role
- Senior Performance Media Analyst at Dentsu responsible for leading effective advertising strategies for major brands. Leveraging data insights to drive growth and optimize advertising performance in complex media environments.
Responsibilities
- 负责主流媒体平台(如抖音/巨量引擎、腾讯广告、小红书等)的效果广告投放
- 深度运营抖音/巨量引擎体系，通过对巨量广告工具的组合使用，持续优化ROI、CPA等核心KPI指标
- 建立并优化多维度数据报表
- 运用 Excel 进行深度透视与逻辑推演
- 参与广告素材的头脑风暴，基于投放数据闭环反哺内容端
- 参与品牌方的周度/月度汇报，以及年度/季度策略制定, 提供具有前瞻性的媒介投资建议
Requirements
- 4年及以上效果广告投放与优化经验
- 2年及以上抖音/巨量引擎竞价信息流实战经验
- 极强的逻辑思维与数据敏感度
- 精通 Excel(如高级公式、Power Query、数据透视表等)及 PPT 汇报
- 优秀的英文读写能力
- 本科及以上学历，市场营销、广告学、统计学相关专业优先
- 有 4A 广告代理商工作经历者优先
- 拥有巨量引擎官方认证(如中/高级优化师认证)或具备大规模预算操盘经验者优先
Benefits
- 【绩效考核】
- 【长期服务奖】
- 【节日礼金】
- 【全国统筹性培训】
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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