Director of Product Management for B2B at dentsu, leading data capabilities and agile product development. Enhancing identity resolution and product initiatives across enterprise platforms.
Responsibilities
Define and own the product roadmap in partnership with engineering and data teams, aligning with business goals and market trends.
Design scalable identity graphs that link accounts, contacts, and decision-makers.
Integrate third-party data sources (such as DnB, Bombora, ZoomInfo) to enhance identity resolution and firmographic enrichment.
Lead agile ceremonies and manage the backlog for identity and data initiatives.
Ensure compliance with global privacy regulations and internal governance standards.
Translate technical concepts into clear, compelling business value for stakeholders.
Use tools like Jira and Confluence to manage sprints, groom backlogs, and report progress.
Communicate effectively with stakeholders and present to executives with confidence.
Requirements
Bachelor’s degree in business, analytics, statistics, marketing, or a related field.
5+ years of product management experience, including at least 3 years in identity resolution, data products, or B2B marketing technology.
Knowledge of identity graphs, deterministic and probabilistic matching, reverse IP lookup, and firmographic enrichment.
Understanding of B2B firmographic and corporate lineage attributes and their impact on marketing campaigns.
Strong background in Agile frameworks and backlog management.
Proficiency with Jira, Confluence, and other product management tools.
Experience with platforms like Snowflake, AWS, and CDPs, and familiarity with vendor ecosystems (DnB, Bombora, 6Sense).
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