Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Marketing Specialist managing and optimizing content across Dentons' websites in Prague. Collaborating with regional teams to enhance digital content performance.
Responsibilities
- Create, edit, update, and publish content across Dentons’ websites, blogs, and microsites using Sitecore and WordPress.
- Support page builds, content migrations, and ongoing content maintenance, ensuring alignment with brand, accessibility, and web governance standards.
- Partner with regional and global stakeholders to implement approved content updates in a timely and accurate manner.
- Apply SEO best practices (metadata, headings, internal linking) to improve visibility and performance of web content.
- Conduct quality assurance checks to ensure content accuracy, formatting consistency, working links, and compliance with style and accessibility guidelines.
- Support the lifecycle management of website content, including reviews, updates, archiving, and removals.
- Assist with blogs, campaign landing pages, and microsites in support of marketing and business development initiatives.
- Monitor basic website performance metrics and support reporting on content effectiveness.
- Contribute to documentation, templates, and process improvements that support efficient website operations.
- Collaborate with colleagues across regions to support global consistency and knowledge sharing.
Requirements
- Degree or equivalent qualification in Marketing, Communications, Digital Media, or a related field.
- 1–3 years’ experience working with digital content, websites, or online marketing (professional services or B2B environment preferred).
- Hands-on experience with CMS platforms (Sitecore and/or WordPress preferred).
- Understanding of SEO fundamentals and web best practices.
- Familiarity with analytics tools such as Google Analytics or similar platforms is an advantage.
- Very good English required (B2/C1 level); additional European languages are an asset.
- Strong attention to detail with a high standard of accuracy.
- Well organised, able to manage multiple tasks and deadlines.
- Clear written communication skills and confidence working with diverse stakeholders.
- Proactive, collaborative, and willing to learn.
- Comfortable working within structured processes and governance frameworks.
- Interest in developing a career in digital content and website management.
Benefits
- 25 days of vacation/year
- 3 sick days/year
- Meal lump-sum
- MultiSport card
- Multipass card
- Home Office allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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