Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Marketing Specialist at Deliveroo managing global Paid Search and App campaigns. Collaborating with cross-functional teams to execute strategies and optimise performance.
Responsibilities
- Work with the Paid Media Director and channel specialists to support the development and execution of Paid Search and App strategies.
- Be hands-on in our accounts, optimising complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA).
- Stay up to date with the latest trends and innovations in Paid Search, App, and digital marketing.
- Suggest and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement.
- Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights.
- Partner closely with Product, Data Science, and Engineering to help deliver technical improvements that improve campaign efficiency and scalability.
- Take ownership of tracking and pacing allocated budgets, ensuring planned spend is achieved.
- Communicate effectively with cross-functional teams, simplifying complexity and building confidence in recommendations.
Requirements
- 2–3 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns
- Experience with automation, scripts, and ad platform APIs is a strong plus.
- Highly analytical and data-driven, comfortable working with performance data to identify trends, diagnose issues, and recommend optimisations. Experience with enterprise tools (e.g. Looker) or advanced spreadsheets is beneficial.
- Experience managing complex, high-spend campaigns across multiple markets or product lines, ideally within e-commerce, technology, or marketplace environments.
- Strong communicator with curiosity and ambition to continuously improve. Thrives in a fast-paced, evolving environment.
- Proactive problem solver who takes ownership and drives measurable results.
- Embraces experimentation and iterative optimisation to deliver sustained growth.
Benefits
- healthcare
- well-being
- parental leave
- pensions
- generous annual leave allowances
- time off to support a charitable cause of your choice
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