Marketing Manager B2B responsible for end-to-end marketing strategy and execution at DeepUp GmbH. Leveraging data-driven insights to enhance performance and visibility in the B2B sector.
Responsibilities
End-to-end responsibility for our B2B marketing
Build and continuously improve HubSpot as the central CRM
Define relevant KPIs and ensure clean tracking
Develop the website, landing pages and funnels with a focus on conversion
Build visibility through SEO, content, newsletters and LinkedIn
Manage performance campaigns (Google/LinkedIn)
Plan and execute trade shows and events
Support sales with materials and content
Requirements
At least 3 years of relevant experience in B2B marketing, ideally in a SaaS, tech or software environment at a startup or scale-up
Data-driven approach with KPIs, analysis and reporting
Strong hands-on experience with HubSpot
Experience with GA4, WordPress and common ads platforms (Google / LinkedIn)
Understanding of B2B sales, customer journeys and content for complex/explainer products
Communication in German (C2) and English (C1)
Willingness to take ownership and proactively drive initiatives
Benefits
Hybrid work model with 1–2 days on-site in Bonn
Company pension plan with fee-free rates
First day on-site in Bonn – including team lunch and an introduction to the world of DeepUp (remote start possible)
Social events at our modern Bonn office
A cozy coffee lounge for relaxing breaks
Buddy program for a successful onboarding
Flexible shaping of your (work)day in coordination with the team
Modern work equipment
30 days of vacation, plus Christmas and New Year's Eve as fixed days off
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