Marketing Strategy Manager responsible for overseeing B2C and B2B strategies at Paysafe. Collaborating with teams to implement actionable marketing plans for commercial growth.
About the role
- Marketing Manager B2B responsible for end-to-end marketing strategy and execution at DeepUp GmbH. Leveraging data-driven insights to enhance performance and visibility in the B2B sector.
Responsibilities
- End-to-end responsibility for our B2B marketing
- Build and continuously improve HubSpot as the central CRM
- Define relevant KPIs and ensure clean tracking
- Develop the website, landing pages and funnels with a focus on conversion
- Build visibility through SEO, content, newsletters and LinkedIn
- Manage performance campaigns (Google/LinkedIn)
- Plan and execute trade shows and events
- Support sales with materials and content
Requirements
- At least 3 years of relevant experience in B2B marketing, ideally in a SaaS, tech or software environment at a startup or scale-up
- Data-driven approach with KPIs, analysis and reporting
- Strong hands-on experience with HubSpot
- Experience with GA4, WordPress and common ads platforms (Google / LinkedIn)
- Understanding of B2B sales, customer journeys and content for complex/explainer products
- Communication in German (C2) and English (C1)
- Willingness to take ownership and proactively drive initiatives
Benefits
- Hybrid work model with 1–2 days on-site in Bonn
- Company pension plan with fee-free rates
- First day on-site in Bonn – including team lunch and an introduction to the world of DeepUp (remote start possible)
- Social events at our modern Bonn office
- A cozy coffee lounge for relaxing breaks
- Buddy program for a successful onboarding
- Flexible shaping of your (work)day in coordination with the team
- Modern work equipment
- 30 days of vacation, plus Christmas and New Year's Eve as fixed days off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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