Senior Product Marketing Manager at Deepki managing product positioning and sales enablement in the real estate sector. Collaborating with marketing to execute go-to-market strategies and define competitive strategies.
Responsibilities
Collaborate with product management and marketing departments to develop product positioning and messaging that resonate with our target audiences.
Understand and support our sales channels; train them on the problems we solve for our buyers and users.
Develop internal tools and external collateral and enable teams how and when to use them.
Define and execute GTM strategies for all supported capabilities, products, and services, aligned with our quarterly release cycle.
Be the expert on our buyers: who they are, how they buy, and their key buying criteria.
Be an expert on our competition and how they are positioned to develop defensive strategies.
Act as the primary thought leader for the products you support, including speaking engagements and written works.
Partner with Finance and Product to optimize pricing models that reflect value and drive expansion in the target sectors.
Requirements
5+ years of Product Marketing experience in a fast-paced software environment
Deep understanding of the Real Estate Investment and/or Finance sector is highly preferred
Highly proactive and comfortable delivering high-quality output in a fast-paced, two-week sprint model
Fluency in English.
Full professional proficiency in French or German is a plus
Proficiency with HubSpot, Wordpress, Project tracking tools and AI tools.
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