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About the role
- CRO Analyst optimizing customer experience for Decathlon’s digital assets including e-commerce and app. Lead continuous improvement through data analysis and testing strategies.
Responsibilities
- Conduct in-depth analyses of **quantitative** data (Google Analytics, Firebase, Amplitude) and **qualitative** data (Session Recording, Heatmaps, Surveys) to identify bottlenecks and optimization opportunities in the conversion funnel.
- Create, manage and prioritize the *roadmap* of tests (A/B and MVT) using impact/effort frameworks (e.g., PIE/ICE), ensuring experiments are aligned with business and product objectives.
- Write detailed test documentation, including variants, success metrics and segmentation criteria, and ensure technical implementation on experimentation platforms (Optimizely, VWO, etc.).
- Perform **rigorous QA** of tests across devices and browsers before and during execution to ensure data integrity and validity.
- Monitor test performance daily to identify deviations, technical issues or unexpected impacts.
- Conduct **statistical analysis** of test results (significance, confidence intervals), determining whether hypotheses are validated or invalidated.
- Create clear, concise reports and presentations, communicating *learnings* and *actionable insights* to Product Managers, Designers, Leadership and other *stakeholders*.
- Recommend rollout of winning tests to the development team or iterate with new tests, ensuring knowledge gained is applied for continuous product improvement.
- Collaborate closely with UX/UI teams to optimize *wireframes* and *designs* based on data, and with Development teams to launch new features.
- Serve as the team's CRO specialist, promoting a **culture of experimentation** and staying up to date on market trends and new tools.
Requirements
- Intermediate English.
- Experience running Conversion Rate Optimization (CRO) programs and A/B/MVT testing on high-traffic digital platforms (e-commerce, SaaS, or mobile apps).
- Proficiency with tools such as Google Analytics 4 (GA4) and Amplitude for funnel analysis, audience segmentation and drop-off identification.
- Familiarity with enterprise-level A/B testing platforms (e.g., Optimizely, VWO, AB Tasty, Google Optimize, Amplitude, Statsig). Knowledge of Client-Side and Server-Side testing and progressive rollout strategies.
- Ability to use tools like Hotjar, Clarity or similar (Session Recording, Heatmaps, Surveys) to complement quantitative analysis and understand user behavior.
- Understanding of statistical principles (significance, confidence intervals, sample size) applied to A/B testing to ensure result validity.
- Nice to have:
- • SQL knowledge: ability to query and manipulate large datasets (Big Data) for deeper analysis.
- • Basic technical knowledge: familiarity with HTML, CSS and JavaScript to perform QA of tests and implement small front-end adjustments directly in experimentation tools.
- • Certifications: certifications in Google Analytics, CRO or experimentation platforms.
- • Agile experience: familiarity with agile frameworks (Scrum, Kanban) and backlog management tools (Jira, Trello).
- • UX/UI: understanding of User Experience and User Interface principles to support hypothesis generation for tests.
Benefits
- 💰DecaPack: monthly compensation, transportation allowance, meal or food allowance, health and dental insurance, Dra. Decah (nutritional and sports coaching, telepsychology and telemedicine), life insurance, pharmacy assistance (Epharma), monthly rewards, and profit-sharing.
- 💻 Hybrid work: three days of remote work per week.
- 👶 Parents and future athletes: extended maternity leave up to 180 days and extended paternity leave up to 20 days.
- 💙 Passion for sports: sports allowance (Gympass or Total Pass) and 30% discount on Decathlon-owned brand products.
- ⏳ For your future: equity participation and private pension plan.
- 🎓 Corporate university for training and development of our athletes.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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