Segment Marketing Manager optimizing the portfolio of products across diverse business segments. Collaborating with teams to maximize revenue and reduce customer churn.
About the role
- Marketing Specialist at DATAGROUP responsible for content creation and multi-channel marketing initiatives. Collaborating with teams to enhance market presence and lead generation.
Responsibilities
- Planning, implementation and management of target-group-specific marketing initiatives with a focus on content creation, email marketing and event organization
- Development of online marketing campaigns addressing complex IT topics across multiple channels
- Operational execution and optimization of content, email and event measures based on KPIs
- Content maintenance and optimization of the website (HubSpot) and landing pages with regard to SEO
- Creation of conversion-oriented content for the website, blog and campaigns
- Identification and use of current technology trends to position IT solutions
Requirements
- Completed degree in Marketing, Web Development/Programming or a comparable qualification with additional specialization
- Several years of professional experience in a comparable role with proven success in content creation, email marketing, event organization and copywriting
- Knowledge of marketing psychology is desirable
- Experience in B2B, specifically related to IT services
- Regular use of HubSpot (CMS and Content Hub)
- Basic knowledge of analytics for content evaluation
- Experience using social media channels, particularly LinkedIn
- High self-motivation, strong commitment and ability to work well in a team
- Structured and independent working style
- Open to innovative approaches in digital marketing and a good sense for trends
- Very good German (C1) and good English (B2), both written and spoken
Benefits
- Open and cooperative corporate culture
- Trust-based working atmosphere
- Flat hierarchies and short decision-making processes
- Varied tasks
- Individual training and development opportunities
- Attractive and modern work environment with ergonomic chairs and height-adjustable desks
- Extensive social benefits
- Company pension scheme
- Option to lease a company bike (JobRad)
- Access to Corporate Benefits
- Participation in regular employee celebrations and events
- Subsidized meals in the company restaurant
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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