Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
About the role
- Marketing Team Lead for Danpower Group developing marketing strategies from analysis to execution in the energy sector. Leading a growing team to strengthen brand recognition and performance.
Responsibilities
- Develop a holistic marketing strategy for the Danpower Group, from target audience analysis to a cross-channel marketing mix
- Shape brand positioning to strengthen market recognition
- Plan and manage B2B and B2C campaigns including social media, web and traditional formats
- Responsible for the marketing budget and planning the efficient use of resources
- Analyze market and competitor trends and develop concrete measures
- Provide functional and line management for a growing marketing team
- Report directly to executive management and work closely with them and the team on the strategic direction of marketing
Requirements
- Degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training (e.g., IHK Fachwirt Marketing)
- Professional experience and expertise in marketing/communications, ideally in the energy sector
- Solid knowledge of brand management, employer branding, brand strategy and digital marketing in a tech-oriented environment
- Confident use of digital tools (e.g., CRM, CMS, social ads, Google Analytics, Adobe)
- Practical experience with AI-based content creation and automation tools
- Strong written and verbal communication skills in German
- Good knowledge of English is an advantage
Benefits
- Family-friendly policies & flexibility
- Remote working
- Family-friendly, flexible working hours
- Special leave
- Part-time options
- Coverage of childcare costs (up to compulsory school age – including meal fees)
- 30 days of vacation per year + Dec 24 and Dec 31 off
- Relocation assistance for job-related moves
- Pluxee health card – vouchers
- Support for company pension schemes or capital-forming benefits (VWL)
- More than twelve monthly salary payments per year
- Mobility: subsidy for a job ticket
- Company bike leasing (Jobrad)
- Personal development, training and further education: coachings, workshops and teambuilding
- Coverage of costs for personal and professional development
- Opportunities for vocational training and cooperative degree programs
- Job rotation and internal advancement opportunities
- Other: permanent employment contract
- Rewards for value-creating ideas
- Team events
- Employee referral bonus program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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