Hybrid Head of Marketing – Energy Sector

at Danpower-Gruppe

• Job title: Head of Marketing – Energy Sector
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Potsdam, Germany

About the role

• Marketing Team Lead for Danpower Group developing marketing strategies from analysis to execution in the energy sector. Leading a growing team to strengthen brand recognition and performance.

Responsibilities

• Develop a holistic marketing strategy for the Danpower Group, from target audience analysis to a cross-channel marketing mix
• Shape brand positioning to strengthen market recognition
• Plan and manage B2B and B2C campaigns including social media, web and traditional formats
• Responsible for the marketing budget and planning the efficient use of resources
• Analyze market and competitor trends and develop concrete measures
• Provide functional and line management for a growing marketing team
• Report directly to executive management and work closely with them and the team on the strategic direction of marketing

Requirements

• Degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training (e.g., IHK Fachwirt Marketing)
• Professional experience and expertise in marketing/communications, ideally in the energy sector
• Solid knowledge of brand management, employer branding, brand strategy and digital marketing in a tech-oriented environment
• Confident use of digital tools (e.g., CRM, CMS, social ads, Google Analytics, Adobe)
• Practical experience with AI-based content creation and automation tools
• Strong written and verbal communication skills in German
• Good knowledge of English is an advantage

Benefits

• Family-friendly policies & flexibility
• Remote working
• Family-friendly, flexible working hours
• Special leave
• Part-time options
• Coverage of childcare costs (up to compulsory school age – including meal fees)
• 30 days of vacation per year + Dec 24 and Dec 31 off
• Relocation assistance for job-related moves
• Pluxee health card – vouchers
• Support for company pension schemes or capital-forming benefits (VWL)
• More than twelve monthly salary payments per year
• Mobility: subsidy for a job ticket
• Company bike leasing (Jobrad)
• Personal development, training and further education: coachings, workshops and teambuilding
• Coverage of costs for personal and professional development
• Opportunities for vocational training and cooperative degree programs
• Job rotation and internal advancement opportunities
• Other: permanent employment contract
• Rewards for value-creating ideas
• Team events
• Employee referral bonus program