Social Media Manager for aleno, enhancing its visibility and community engagement in the DACH region. Create authentic content and build strong brand awareness in the hospitality sector.
About the role
- Lead social media strategy and campaigns for clients and internally at dammannworks. Guide a team of content creators and ensure quality in all outputs while analyzing performance metrics.
Responsibilities
- You develop and manage social media strategies and campaigns for selected clients as well as internally for dammannworks
- You lead an interdisciplinary team of content creators, editors, and community managers and support the professional development of colleagues
- You plan and coordinate editorial calendars and live communication and are responsible for quality assurance
- You manage operational paid social campaigns (Meta, TikTok, LinkedIn, etc.)
- You monitor, analyze, and report performance metrics (including deriving actionable recommendations)
- You act as a strategic sparring partner for consulting, strategy, and creative teams in digital projects
- You monitor trends and develop innovative content formats accordingly
Requirements
- At least 4–5 years of professional experience in social media — ideally in an agency or in a brand/campaign context
- Solid knowledge of content strategy, channel management, and performance marketing
- Strong affinity for digital trends, storytelling, and video/motion formats
- Experience leading and coordinating teams or external partners
- Strong analytical skills and confident use of KPI tools (e.g., Meta Insights, Google Analytics, Sprout Social)
- Excellent German language skills, both written and spoken; English is a plus
Benefits
- Company pension plan
- Monthly agency lunch "Monthly" for team exchange and knowledge sharing over beer and Bionade
- Regular Smoothie Day and health days
- A dog-friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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