Hybrid Social Media Manager

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About the role

  • Social Media Manager developing and implementing strategies for ESET's technologies and solutions. Responsible for content management and digital campaigns with a creative focus in social media.

Responsibilities

  • Promote a consistent brand voice
  • Build an active social media community
  • Plan, produce, and publish creative content for social media channels
  • Develop and implement social media strategies to increase reach, engagement, and brand awareness
  • Define target audiences for each social media channel
  • Develop weekly content calendars for B2B and B2C audiences
  • Monitor trends, current topics, and developments across social networks
  • Perform monthly monitoring of brand mentions, hashtags, keywords, and search queries
  • Analyze performance data and optimize campaigns
  • Conceptualize and execute social media campaigns

Requirements

  • Degree in Communications, Marketing, Media, or a comparable qualification
  • Approximately 5 years of professional experience
  • Experience in copywriting and content writing
  • Strong proofreading skills
  • Proficiency with camera operation and lighting
  • Ability to independently produce short videos and photos
  • Experience in social media management
  • Experience with social media and analytics tools
  • Sensitivity to trends, target audiences, digital communication, and visual aesthetics
  • Creativity in developing content and campaigns
  • Basic knowledge of image and video editing
  • Willingness to travel to provide on-site support for projects, campaigns, or events

Benefits

  • Attractive, performance-based salary including a company pension plan
  • Subsidized Deutschlandticket (public transport pass)
  • Access to JobRad (company bike leasing)
  • Flexible work models (100% remote, hybrid, or in-office)
  • 30 days of vacation
  • Option for workation (working from abroad)
  • Company-internal programs, such as health days

Job title

Social Media Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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