Social Media Manager for aleno, enhancing its visibility and community engagement in the DACH region. Create authentic content and build strong brand awareness in the hospitality sector.
Responsibilities
You will own your channels end-to-end: from planning and content production to community management and performance tracking.
Creator at heart: you’re comfortable on camera, able to film others and turn raw footage into compelling content.
Responsible for aleno’s organic social media presence: primarily Meta and LinkedIn, and also YouTube & TikTok.
Plan, produce and publish high-quality content: short-form videos, photos, carousels, Stories and written posts in the aleno brand voice.
Ensure a consistent posting cadence and fully manage the content calendar.
Capture authentic stories from our customers, partners, the hospitality community, events and internal teams.
Regular travel across the DACH region to produce on-site video and photo content (restaurants, trade shows, partner events).
Daily community management: actively monitor and respond to comments, messages and engagement.
Work closely with Marketing Managers, Sales, Customer Success and Executive Management.
Monitor trends and proactively test new formats, creative ideas, hooks and video styles.
Ensure a consistent brand voice, unified visual identity and clear messaging across all channels.
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