Social Media Manager responsible for creative development of TikTok content at Echte Mamas. Engaging with the community and producing videos for social media platforms.
About the role
- Marketing Manager managing global social media and brand marketing investments for Sun Life. Collaborating with regional teams to enhance brand perception and analyze performance metrics.
Responsibilities
- Manage Sun Life’s global social media presence and track the performance of brand marketing investments
- Shape brand marketing strategy and lead social media planning across global channels
- Work closely with regional marketing teams to ensure consistent brand execution
- Analyze brand performance and marketing effectiveness to inform investment decisions
- Monitor competitive activity and social trends and surface actionable insights
Requirements
- 4 to 6+ years of experience in brand, growth, or digital marketing roles
- Strong communication and influencing skills
- Experience managing marketing budgets and performance tracking
- Drive project initiatives from conception through successful completion, coordinating cross-functional stakeholders across owned, paid, and video-led marketing channels
- Strong ability to synthesize data into clear, executive ready insights
- Comfort working cross functionally in large, matrixed organizations
- Solid understanding of social media best practices, algorithms, and KPIs (especially LinkedIn and Instagram)
- Hands on experience with enterprise social media management tools
- Bilingualism (French, English) required for Quebec
Benefits
- Hybrid work environment
- A friendly, collaborative, and inclusive culture
- 20 vacation days per year
- Flexible Benefits from the day you join to meet the needs of you and your family
- Pension, stock and savings programs to help build and enhance your future financial security
- The opportunity to move along a variety of career paths with amazing networking potential
- Access to our Global Learning Centre, available 24/7 for your learning needs
- Wellness programs that support the three pillars of your health – mental, physical and financial
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