Segment Marketing Manager optimizing the portfolio of products across diverse business segments. Collaborating with teams to maximize revenue and reduce customer churn.
About the role
- Marketing Capabilities Consultant driving initiatives for TruStage's insurance and financial services solutions. Leading projects and enhancing marketing capabilities for B2B and B2C.
Responsibilities
- Manages team Agile ceremonies and backlog
- Facilitates cross functional engagement with internal and external stakeholders to ensure shared understanding of the team roadmap and priorities
- Supports regular evaluation of capability maturity for assigned areas
- Recommends and leads the implementation of system enhancements, facilitates change management, leads educational and/or mentoring sessions regarding process or system design changes
- Establishes measurement plans for changes including the associated metrics to assess success, communicate results, and drive the changes to effectively increase performance
- Leads projects to bring new growth capabilities to marketing
- Acts as an initiative owner of initiatives from business planning through to execution
- Implements a project governance structure
- Creates and utilizes a communication plan to keep stakeholders aligned
- Leads cross-functional teams to deliver intended results and develops close working relationships with cross-functional partners
- Provides subject matter expertise on project and change management efforts
- Provides input and requirements and creates other necessary documentation
- Brings innovative opportunities to marketing based on new emerging technologies
- Stays up to date on emerging trends in the marketing technology industry
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience
- 6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field
- Deep knowledge of marketing technologies for both B2B and B2C marketing
- Knowledge of call center sales processes or similar customer interaction channels preferred
- Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders
- Experience in making recommendations and decisions based on quantitative analysis
- Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals
- Strong business acumen and analytic skills with an understanding of insurance financials
- Demonstrated excellent communication skills, both written and verbal
- Proven ability to manage multiple projects and tasks to successful completion
- Strong time management, planning and problem-solving skills
- Able to travel - not to exceed 10% of the time (will travel to Madison, WI a few times per year for team events)
Benefits
- medical, dental, vision
- employee assistance program
- life insurance
- disability plans
- parental leave
- paid time off
- 401k
- tuition reimbursement
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