Hybrid Marketing Capabilities Consultant

Posted 3 weeks ago

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About the role

  • Marketing Capabilities Consultant driving initiatives for TruStage's insurance and financial services solutions. Leading projects and enhancing marketing capabilities for B2B and B2C.

Responsibilities

  • Manages team Agile ceremonies and backlog
  • Facilitates cross functional engagement with internal and external stakeholders to ensure shared understanding of the team roadmap and priorities
  • Supports regular evaluation of capability maturity for assigned areas
  • Recommends and leads the implementation of system enhancements, facilitates change management, leads educational and/or mentoring sessions regarding process or system design changes
  • Establishes measurement plans for changes including the associated metrics to assess success, communicate results, and drive the changes to effectively increase performance
  • Leads projects to bring new growth capabilities to marketing
  • Acts as an initiative owner of initiatives from business planning through to execution
  • Implements a project governance structure
  • Creates and utilizes a communication plan to keep stakeholders aligned
  • Leads cross-functional teams to deliver intended results and develops close working relationships with cross-functional partners
  • Provides subject matter expertise on project and change management efforts
  • Provides input and requirements and creates other necessary documentation
  • Brings innovative opportunities to marketing based on new emerging technologies
  • Stays up to date on emerging trends in the marketing technology industry

Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience
  • 6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field
  • Deep knowledge of marketing technologies for both B2B and B2C marketing
  • Knowledge of call center sales processes or similar customer interaction channels preferred
  • Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders
  • Experience in making recommendations and decisions based on quantitative analysis
  • Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals
  • Strong business acumen and analytic skills with an understanding of insurance financials
  • Demonstrated excellent communication skills, both written and verbal
  • Proven ability to manage multiple projects and tasks to successful completion
  • Strong time management, planning and problem-solving skills
  • Able to travel - not to exceed 10% of the time (will travel to Madison, WI a few times per year for team events)

Benefits

  • medical, dental, vision
  • employee assistance program
  • life insurance
  • disability plans
  • parental leave
  • paid time off
  • 401k
  • tuition reimbursement

Job title

Marketing Capabilities Consultant

Job type

Experience level

Mid levelSenior

Salary

$91,300 - $136,900 per year

Degree requirement

Bachelor's Degree

Location requirements

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