Marketing Capabilities Consultant driving initiatives for TruStage's insurance and financial services solutions. Leading projects and enhancing marketing capabilities for B2B and B2C.
Responsibilities
Manages team Agile ceremonies and backlog
Facilitates cross functional engagement with internal and external stakeholders to ensure shared understanding of the team roadmap and priorities
Supports regular evaluation of capability maturity for assigned areas
Recommends and leads the implementation of system enhancements, facilitates change management, leads educational and/or mentoring sessions regarding process or system design changes
Establishes measurement plans for changes including the associated metrics to assess success, communicate results, and drive the changes to effectively increase performance
Leads projects to bring new growth capabilities to marketing
Acts as an initiative owner of initiatives from business planning through to execution
Implements a project governance structure
Creates and utilizes a communication plan to keep stakeholders aligned
Leads cross-functional teams to deliver intended results and develops close working relationships with cross-functional partners
Provides subject matter expertise on project and change management efforts
Provides input and requirements and creates other necessary documentation
Brings innovative opportunities to marketing based on new emerging technologies
Stays up to date on emerging trends in the marketing technology industry
Requirements
Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience
6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field
Deep knowledge of marketing technologies for both B2B and B2C marketing
Knowledge of call center sales processes or similar customer interaction channels preferred
Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders
Experience in making recommendations and decisions based on quantitative analysis
Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals
Strong business acumen and analytic skills with an understanding of insurance financials
Demonstrated excellent communication skills, both written and verbal
Proven ability to manage multiple projects and tasks to successful completion
Strong time management, planning and problem-solving skills
Able to travel - not to exceed 10% of the time (will travel to Madison, WI a few times per year for team events)
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