Business Line Manager leading product lifecycle strategy in the EU Aftermarket department. Driving marketing plans and cross-functional collaboration to enhance product performance.
Responsibilities
Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer-focused message.
Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.
Requirements
Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
Intermediate-level experience in product management, marketing, or related business functions.
Experience leading or participating in cross-functional project teams.
Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
Familiarity with axle, driveline, steering, or suspension products is advantageous.
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