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About the role
- Business Line Manager leading product lifecycle strategy in the EU Aftermarket department. Driving marketing plans and cross-functional collaboration to enhance product performance.
Responsibilities
- Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
- Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
- Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
- Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
- Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
- Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer-focused message.
- Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
- Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.
Requirements
- Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
- Intermediate-level experience in product management, marketing, or related business functions.
- Experience leading or participating in cross-functional project teams.
- Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
- Familiarity with axle, driveline, steering, or suspension products is advantageous.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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