Hybrid Business Line Manager

Posted 2 days ago

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About the role

  • Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
  • Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
  • Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
  • Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
  • Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
  • Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer-focused message.
  • Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
  • Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.

Requirements

  • Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
  • Intermediate-level experience in product management, marketing, or related business functions.
  • Experience leading or participating in cross-functional project teams.
  • Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
  • Familiarity with axle, driveline, steering, or suspension products is advantageous.

Job title

Business Line Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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