Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
RG
Hybrid Performance Marketing Manager – m/f/d
Posted 2 months ago
About the role
- Performance Marketing Manager at CUJU focusing on data-driven marketing campaigns to enhance user acquisition and retention. Revolutionizing football talent identification through cutting-edge AI technology.
Responsibilities
- Performance strategy and execution
- Develop, implement and optimize international full-funnel performance marketing strategies aligned with business goals
- Plan and manage budget-driven online campaigns across channels such as Google Ads, Meta, LinkedIn and more
- Segment target audiences and explore/test new performance channels and customer journeys to scale user growth
- Monitor cost-per-acquisition (CPI, CPL, etc.) and optimize budget allocation
- Campaign management and analysis
- Build marketing funnels and campaigns to activate users of the CUJU App
- Track and analyze campaign performance using KPIs and tools like Looker Studio, Excel or CRM systems
- Derive actionable insights and implement continuous improvements
- Work closely with internal teams (Content, Product, Data, etc.) and external agencies to align campaign objectives and execution
- Conduct market benchmarking, user persona and competitor analyses to identify new opportunities
- Support cross-market learning and rollouts based on campaign insights
- Track campaign performance using core KPIs and conversion rates and regularly report to stakeholders with optimization recommendations
- A/B test content, ads and landing pages, etc.
- Monitor budget efficiency and recommend budget allocation aligned with objectives
Requirements
- Minimum 3 years of practical experience in paid media/performance marketing
- Strong knowledge of tools such as Google Ads, Meta Ads and LinkedIn Ads Manager
- Highly analytical mindset with solid knowledge of tracking, analytics tools and Excel
- Data-driven decision-making skills and experience with performance KPIs
- A degree in Marketing, Business, Data Science or a related field
- Bonus: experience with CRM systems, Looker Studio or marketing automation tools
- Fluent German and English (Portuguese a plus)
Benefits
- Flexible working — hybrid or on-site at our office in Hamburg
- Work at the intersection of sport and technology with international clubs, partners, athletes and influencers
- Autonomy & ownership — actively shape processes, contribute ideas and make a real impact
- Short decision-making lines — direct communication, fast decisions and close proximity to management
- Personal development — individual learning opportunities and room to grow beyond your role
- Team spirit & culture — a young, motivated international team, regular events and a supportive atmosphere
- Purpose & impact — build something together that changes sport
- 30 days of vacation, competitive compensation, regular salary reviews and Corporate Benefits
Job title
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