Director of Global SEO & Organic Growth at Vistra designing organic search strategy for B2B channels. A visionary role fostering collaboration and driving business growth through SEO excellence.
About the role
- SEO/AEO Manager executing organic strategies for sports predictions at Crypto.com. Driving visibility through AI workflows and collaboration across product and tech.
Responsibilities
- Hands on execution of the Sports predictions organic growth strategy, ensuring alignment with product, and regulatory requirements.
- Plan and brief content with SEO best practices embedded and a strong emphasis on speed, quality, and scalability.
- Lead and execute digital PR initiatives to elevate authority and drive competitive advantage.
- Partner with Tech SEO to ensure best-practice implementation across architecture, crawlability, structured data, and indexation.
- Drive ongoing analysis of search trends, competitive movements, SERP changes, and performance metrics to fuel rapid optimisation cycles and report to the business.
- Work closely with Product and Engineering to ensure SEO and GEO is integrated into page structures, new features, and content experiences.
- Stay ahead of industry change - search and LLMs - and rapidly adapt strategy where needed.
- Operate with pace: fast responses, fast delivery, high accountability.
Requirements
- 3+ years of experience in SEO or organic growth.
- Prior work experience in sports, plus deep domain knowledge.
- Strong on-page SEO and content-led optimisation skills.
- Working understanding of technical SEO and digital PR techniques. At the bleeding-edge of GEO advancements.
- Proficiency with SEO tools (Google Search Console, Ahrefs, etc).Strong analytical ability and comfortable turning data into actionable insights quickly.
- Excellent communication and stakeholder management.
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment.
Benefits
- Competitive salary
- Attractive annual leave entitlement including: birthday, work anniversary
- 401(k) plan with employer match
- Eligible for company-sponsored group health, dental, vision, and life/disability insurance
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
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