Hybrid ASO Manager – App Store Optimization

Posted 1 hour ago

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About the role

  • ASO Manager driving organic growth for Crypto.com’s Sports Predictions vertical. Collaborate across teams to improve app store visibility and user acquisition for iOS and Android apps.

Responsibilities

  • Own and execute the **ASO strategy** across Apple App Store and Google Play.
  • Drive **keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning** for multiple markets.
  • Optimize **store listing conversion rates** (icons, screenshots, videos, descriptions, A/B tests).
  • Monitor and improve **organic installs, impressions, CVR, and retention** from app store traffic.
  • Use ASO tools (e.g. **AppTweak**, **AppsFlyer**) to track performance, competitors, and opportunities.
  • Leverage **AI tools** to accelerate keyword discovery, creative testing, localization, and experimentation.
  • Partner closely with **product, design, SEO, paid acquisition, and content teams** to align launches and growth initiatives.
  • Manage ASO inputs for **app updates, new features, and major releases**.
  • Conduct **competitive analysis** within the predictions trading, fintech, crypto, and gaming-adjacent spaces.
  • Report on performance with clear insights and actionable recommendations to stakeholders.

Requirements

  • 3+ years of **hands-on ASO experience** for consumer mobile apps (iOS & Android).
  • Proven experience working in **fast-paced, high-growth environments**.
  • Strong understanding of **App Store & Google Play algorithms**, ranking factors, and CVR levers.
  • Advanced experience using **ASO tools** such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms
  • Strong analytical ability and comfortable turning data into actionable insights quickly.
  • Comfortable working with **multiple stakeholders** across product, growth, and marketing teams.
  • Proven ability to work **quickly, efficiently, and decisively** in a high-speed execution environment.
  • **Deep domain knowledge in Sports** and experience working in the Sports industry

Benefits

  • Competitive salary
  • Attractive annual leave entitlement including: birthday, work anniversary
  • 401(k) plan with employer match
  • Eligible for company-sponsored group health, dental, vision, and life/disability insurance
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Job title

ASO Manager – App Store Optimization

Job type

Experience level

Mid levelSenior

Salary

$95,000 - $105,000 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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