Client Strategy Program Manager at Vanguard leading projects to strengthen client loyalty and long - term relationships. Collaborates with teams to implement strategic initiatives and manage stakeholder engagement.
About the role
- Strategic National Retail Marketing Manager at Crown Equipment Corporation, leading marketing campaigns for brand awareness and qualified lead generation in lift truck manufacturing.
Responsibilities
- Lead the development and implementation of national retail marketing strategies, campaigns, and programs focused on lead generation and market growth.
- Evaluate market and segment analysis to recommend targeting strategies that increase reach and lead conversion.
- Collaborate with Regional Marketing Managers to ensure national campaigns support local market needs and maintain consistent brand and product positioning.
- Partner with Marketing, Operations, Sales, and Product Management teams to understand goals and provide strategic input into marketing initiatives.
- Work closely with the Global Marketing Team to align retail marketing programs with product commercialization strategies.
- Share best practices across teams and support global marketers by providing campaign insights and tactics.
- Collaborate with Marketing Operations to monitor, measure, and report on campaign performance.
- Present campaign results and recommendations to leadership.
- Develop and manage marketing budgets, ensuring programs are delivered on time and within budget.
- Maintain current knowledge of marketing trends and best practices to support continuous program improvement.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required
- Non-degree considered if 12+ years of related experience along with a high school diploma or GED
- 5+ years of marketing experience, ideally in retail, lead generation, or multi-location marketing environments
- Strong analytical skills with experience evaluating campaign performance and ROI
- Proven ability to develop integrated marketing strategies and lead cross-functional initiatives
- Excellent communication, collaboration, and project management skills
- Experience managing budgets and working within structured processes
- Knowledge of digital marketing trends, tools, and best practices
Benefits
- Health/Dental/Vision/Prescription Drug Plan
- Flexible Benefits Plan
- 401K Retirement Savings Plan
- Life and Disability Benefits
- Paid Parental Leave
- Paid Holidays
- Paid Vacation
- Tuition Reimbursement
- Relocation assistance available
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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