Senior Manager of Advertising & Consumer Analytics delivering performance insights and strategies for automotive manufacturers. Working with cross-functional teams to drive measurable results from analytics.
Responsibilities
Develop SQL queries from scratch to answer client business questions, working within Snowflake and other data warehouse environments
Analyze media performance and on-site consumer behavior to surface recommendations that drive revenue and improve campaign ROI for OEMs, Tier 2 groups, and Tier 3 dealerships
Establish innovative approaches to solve complex analytics problems, discovering patterns and trends that yield valuable data-driven insights
Integrate new data sources proactively to enhance analysis capabilities and deliver differentiated client value
Own and deliver monthly performance reports and Quarterly Business Reviews (QBRs) that distill complex analyses into clear, concise narratives for client executives
Lead weekly meetings with internal stakeholders and external clients to communicate insights, address questions, and align on priorities
Respond to ad-hoc analysis requests by rapidly developing insights that answer client business questions
Create and deliver customized challenger sales presentations, program recaps, and solution recommendations with minimal manager support
Translate technical findings into strategic recommendations that align with client business objectives and Cox Automotive Media capabilities
Collaborate with Data Science and Engineering teams to define requirements and improve the analytics suite
Conduct full technical discovery and architect client solutions that address gathered business and technical requirements
Present optimization opportunities to internal teams and inform them of new product solutions tailored to individual client goals
Requirements
8+ years in an analytics-focused role, preferably in digital marketing analytics and web/site analysis
Bachelor's degree required; Master's preferred in Analytics, Marketing, Economics, Finance, Statistics, Mathematics, or related quantitative field
Must live within a commutable distance to Atlanta GA or Irvine CA
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship
Advanced SQL proficiency : Ability to independently write complex queries to extract, transform, and analyze data in response to ad-hoc client questions
Intermediate to advanced experience with data warehousing platforms (Snowflake, BigQuery, Redshift, Hadoop/Hive)
Proficiency with BI and visualization tools (Power BI, Tableau, Google Data Studio, MicroStrategy)
Ability to perform statistical analysis (descriptive, variance, regression, probability) with general understanding of advanced statistical methods
Working knowledge of digital marketing ecosystem: Google Analytics, ad serving platforms (DFP, AdX), DMPs, tagging systems, and programmatic media
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
seven paid holidays throughout the calendar year
up to 160 hours of paid wellness annually for their own wellness or that of family members
additional paid time off in the form of bereavement leave
time off to vote
jury duty leave
volunteer time off
military leave
parental leave
health care insurance (medical, dental, vision)
retirement planning (401(k))
paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)
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