Senior Director leading medical strategies in Internal Medicine and Primary Care. Collaborating with international teams to ensure aligned global medical positions and support country - specific needs.
About the role
- Associate Director of Advanced Analytics leveraging statistical and machine learning techniques to evaluate brand performance in a biopharmaceutical company. Focus on driving actionable insights for marketing and sales strategies.
Responsibilities
- Leverage rigorous statistical modelling techniques to evaluate various marketing promotions and sales force analytics.
- Leverage machine learning and AI to build predictive algorithms to lead analytics in strategic targeting, segmentation, marketing optimization and sales analytics.
- Run hands on statistical models such as AI-Driven Profitability Segmentation, Marketing Mix, Attribution Modelling, Event Stream Analytics & Predictive Analytics.
- Evaluate synergistic impact between marketing promotional channels and optimize the brand investments.
- Develop, lead, and conduct deep-dive analysis to provide timely deliverable of actionable insights for QBR and tactical planning sessions.
- Work as the thought partner / strategic advisor by partnering on the creation, execution, and performance of brand strategies.
- Support business needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellence.
- Responsible for communicating findings, results, and recommendations of analysis/research with a strong comprehensive story and enable key brand level decisions while working collaboratively across functions.
Requirements
- Accredited Master’s degree in quantitative field
- 5+ years of analytics experience
- Previous experience in Pharmaceutical/Biotech industries or consulting for Pharmaceutical/Biotech industries
- Experience in running rigorous statistical models on pharmaceutical data and ability to build a comprehensive brand story
- Strong experience in digital media data and analysis
- High proficiency in MS Office (Excel/Access/PowerPoint)
- Ability to lead cross-functionally without direct authority
- Ability to develop analytical plans to inform brand level decision-making
- Ability to move from analysis to business implications and make strong presentations of data to all levels of the organization
- Able to identify best practices and contribute to continuous improvement.
Benefits
- flexible paid time off (PTO)
- health benefits to include Medical, Dental and Vision
- company match 401k
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