Sr. Marketing Manager responsible for building integrated marketing campaigns to drive sales pipeline. Collaborating across functions to enhance engagement and deliver revenue.
About the role
- Marketing Manager leading UKI campaigns and communications planning at Deliveroo. Overseeing major marketing initiatives and ensuring alignment with strategic goals while maximizing campaign impact.
Responsibilities
- Play a key role in the orchestration of the end-to-end UKI communications plan.
- Act as a diplomatic and influential consultant to internal stakeholders, proactively guiding teams through trade-offs and ensuring alignment on challenging decisions related to budget, resource, and execution priorities.
- Translate the quarterly comms plan into compelling narratives for presentation and alignment with senior leadership.
- Lead the activation of major UKI marketing campaigns, overseeing the entire project lifecycle from initial strategic brief through to launch and comprehensive post-campaign analysis.
- Be accountable for the monitoring and meticulous tracking of the production budget for UKI campaigns, ensuring maximum efficiency and compliance.
- Drive the hands-on execution of locally-led marketing initiatives, managing complex workflows, trafficking assets, and ensuring timely, high-quality delivery across all integrated channels.
- Develop clear and rigorous measurement frameworks for marketing activity, holding the team accountable for campaign performance against defined KPIs.
- Conduct deep post-campaign analysis, synthesising performance data and key learnings into actionable strategic insights for the business and future campaign development.
Requirements
- 8+ years of progressive, demonstrable marketing experience, ideally within a high-growth, B2C or multi-category brand.
- Proven track record of success in strategic planning and execution of large-scale, integrated (through-the-line) marketing campaigns in the UKI.
- Strong diplomatic and influencing skills; demonstrated ability to manage senior stakeholder alignment, navigate trade-offs, and drive consensus in challenging situations.
- Expertise in marketing finance and budget management, specifically relating to monitoring and tracking large-scale production costs.
- Exceptional storytelling ability: capable of synthesising complex plans and performance data into clear, concise, and compelling narratives for senior audiences.
- Highly proficient in project management, with the ability to manage complex workflow, allocate resources, and maintain detailed documentation across teams.
- A 'not scared to get your hands dirty' attitude; a someone who can operate effectively at both the strategic planning level and the day-to-day execution level.
Benefits
- Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
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