Retail Media Manager at Conair, driving strategy and execution for e-commerce advertising across key retail partners like Macy's and Costco. Focused on optimizing retail media investments and performance.
Responsibilities
Own the development and execution of retail media plans across assigned retail.com partners (e.g., Macy’s, Kohl’s, Costco, etc.).
Drive full-funnel media strategy including onsite search, display, and offsite retail media activation.
Ensure media investments align with brand priorities, product launches, seasonal moments, and promotional calendars.
Manage day-to-day campaign setup, pacing, and performance optimization across retailer media platforms.
Monitor KPIs including ROAS, sales lift, new-to-brand metrics, traffic, and conversion.
Implement testing roadmaps to continuously improve performance and efficiency.
Oversee retail media budgets, including co-op funding allocations and monthly forecasting.
Ensure accurate budget tracking, reflows, and end-of-month actualization in partnership with finance and internal stakeholders.
Identify opportunities to scale investment based on performance and retailer growth potential.
Serve as the primary point of contact for retailer media teams and external agency partners.
Lead quarterly business reviews, performance recaps, and strategic planning discussions with retailers.
Partner with internal teams to ensure seamless execution across merchandising, e-commerce, and brand marketing.
Evaluate media effectiveness through incremental sales, share growth, and retailer contribution and translate insights into actionable recommendations.
Leverage tools and platforms (e.g., Pacvue, Criteo, retailer dashboards) to deliver actionable recommendations.
Collaborate closely with brand teams, e-commerce, sales, finance, and creative partners to drive integrated retail growth.
Requirements
4 –6 years of experience in retail media, e-commerce advertising, or performance marketing.
Hands-on experience managing sponsored ads and retail media campaigns across retail platforms.
Strong analytical mindset with the ability to translate data into insights and actions.
Experience managing budgets, forecasting, and performance reporting.
Excellent communication and stakeholder management skills.
Preferred Experience working in CPG, beauty, consumer electronics, or omnichannel retail environments.
Familiarity with retail media tools such as Pacvue, Skai, CommerceIQ, or similar.
Knowledge of co-op funding structures and joint business planning processes.
Ability to operate in a fast-paced, high-growth environment.
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