Senior Technical Product Marketing Manager positioning and messaging for commercetools Platform and related add-ons. Leading go-to-market strategies and collaboration with Product and Engineering teams.
Responsibilities
Lead the positioning, messaging, and go-to-market strategy for the commercetools Platform and related products
Work closely with Product and Engineering on AI-powered capabilities, including LLMs, agentic systems, model orchestration, and AI platform integrations
Define and communicate the value of our connected commerce ecosystem
Translate complex, technical concepts into compelling stories to inspire adoption and differentiation in the market
Shape how we bring innovation to life across our portfolio
Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth
Lead messaging and GTM for add-on capabilities, ensuring cohesive narratives
Articulate and evangelize the vision of agentic commerce
Develop a deep understanding of our customers, partners, and developer audiences
Drive joint value propositions with strategic partners and technology partners
Partner with Product and Engineering to shape launch strategies for new capabilities
Drive adoption and enablement through clear, technically grounded content
Partner across GTM, Product, and Marketing teams to align on strategic priorities
Identify market opportunities through an understanding of industry, customer, and competitive trends
Requirements
4+ years experience in product marketing or technical marketing
Product Management or Engineering background
Strong understanding of modern AI architectures, including LLMs, embeddings, inference workflows, and agent-based systems
Working knowledge of AI integration patterns (e.g., model context protocols, agent communication protocols, tool calling, API-driven orchestration)
Ability to reason about how AI systems interact with platforms, data, and external services, including limitations, latency, security, and compliance considerations
Comfortable collaborating with engineers on AI topics and asking the right technical questions to produce accurate, credible messaging
Experience in a fast-paced, highly cross-functional, global organization
Strategic thinker who builds deep product knowledge, influences roadmaps, and develops compelling launch plans
Ability to enable and educate internal audiences to drive meaningful, actionable content
Strong storytelling and presentation skills, turn data into a story and a story into a presentation
Proven ownership mindset with excellent project management skills and the ability to work independently
Track record of turning deliverables into repeatable processes that scale product marketing
AI Aptitude: A genuine curiosity for using AI tools to work smarter and more effectively, paired with a drive to learn and put them into practice in your role.
Benefits
Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
Our equity participation program allows you to share in our success
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