Digital Marketing Consultant serving as a trusted advisor for German companies. Helping to develop effective digital advertising strategies to enhance their online presence.
About the role
- Digital Marketing Specialist in Coloplast focusing on omnichannel strategy for Interventional Urology. Collaborating with teams to enhance digital marketing operations across Europe.
Responsibilities
- Partner with marketing brand managers to create marketing campaigns.
- Develop the omnichannel strategy to support the marketing campaigns for healthcare professionals and patients.
- In close partnership with the corporate teams, act as an ambassador of IU Europe on Digital Marketing topics to leverage resources and ensure alignment.
- Monitor the implementation and evaluate the impact of digital action plans and implement corrective measures.
- Optimize synergies and operations between the various digital activities.
- Analyze customer needs with a digital approach and lead a reflection on innovative interaction strategies, with a customer-centric approach.
- Support the development of new product materials on the company's digital platforms dedicated to healthcare professionals.
- Improve the consumers' digital experience on brand websites.
- Ensure European digital activation campaigns and provide global best practices to the countries.
- Define and track key performance indicators (KPIs) such as engagement rates, conversion metrics, and traffic growth to assess campaign effectiveness.
- Collaborate with cross-functional teams including compliance, medical affairs, Global Coloplast Digital teams and IT to ensure regulatory alignment and technical feasibility notably with the launch of new digital platform.
- Manage and optimize digital marketing tools and platforms such as CMS systems, Google Analytics, Salesforce, and email automation tools.
- Contribute to budget planning and monitor digital campaign expenditures.
Requirements
- Strong command of HTML and coding for web and social media tasks
- Deep understanding of social media best practices, platform-specific rules, and campaign efficiency
- Proven ability to analyze and report on campaign performance, extracting actionable insights from KPIs and metrics
- Proficient in digital technologies (Web, SEO/SEM, emailing, social media, etc.) and IT tools
- Excellent communication skills in English
- Familiarity with healthcare marketing regulations and data privacy standards (e.g., GDPR, medical advertising compliance)
- Proficiency in Photoshop or similar tools is a plus
- Strong organizational and project management skills
- Autonomy, creativity, good team player
- Ability to manage multiple projects
- Open-mindedness and adaptability in a multi-cultural and multi-disciplinary environment.
- Strong analytical skills to interpret data and translate insights into actionable strategies
- Experience working in a regulated industry such as healthcare or pharmaceuticals is a plus
Benefits
- Onsite or hybrid work from our office in Szczecin
- Flexible working hours, Mon-Fri
- International work environment with Scandinavian culture
- Opportunity to use and develop foreign languages in daily work
- Fantastic work atmosphere full of respect and partnership
- Internal trainings
- Great company events
- Sports card
- Private medical care
- Restaurant card
- Holiday bonus and occasional cards
- Modern workplace
- No dress code zone
- Delicious coffee and fresh fruits
- Transportation co-funding
Job title
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Degree requirement
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