TG
The Cigna GroupDigital Marketing Advisor, User Experience UX Strategy
Digital Marketing Advisor focusing on user experience strategy and audience research. Collaborating with teams to enhance digital experiences at The Cigna Group.
About the role
- Partner with marketing brand managers to create marketing campaigns.
- Develop the omnichannel strategy to support the marketing campaigns for healthcare professionals and patients.
- In close partnership with the corporate teams, act as an ambassador of IU Europe on Digital Marketing topics to leverage resources and ensure alignment.
- Monitor the implementation and evaluate the impact of digital action plans and implement corrective measures.
- Optimize synergies and operations between the various digital activities.
- Analyze customer needs with a digital approach and lead a reflection on innovative interaction strategies, with a customer-centric approach.
- Support the development of new product materials on the company's digital platforms dedicated to healthcare professionals.
- Improve the consumers' digital experience on brand websites.
- Ensure European digital activation campaigns and provide global best practices to the countries.
- Define and track key performance indicators (KPIs) such as engagement rates, conversion metrics, and traffic growth to assess campaign effectiveness.
- Collaborate with cross-functional teams including compliance, medical affairs, Global Coloplast Digital teams and IT to ensure regulatory alignment and technical feasibility notably with the launch of new digital platform.
- Manage and optimize digital marketing tools and platforms such as CMS systems, Google Analytics, Salesforce, and email automation tools.
- Contribute to budget planning and monitor digital campaign expenditures.
Requirements
- Strong command of HTML and coding for web and social media tasks
- Deep understanding of social media best practices, platform-specific rules, and campaign efficiency
- Proven ability to analyze and report on campaign performance, extracting actionable insights from KPIs and metrics
- Proficient in digital technologies (Web, SEO/SEM, emailing, social media, etc.) and IT tools
- Excellent communication skills in English
- Familiarity with healthcare marketing regulations and data privacy standards (e.g., GDPR, medical advertising compliance)
- Proficiency in Photoshop or similar tools is a plus
- Strong organizational and project management skills
- Autonomy, creativity, good team player
- Ability to manage multiple projects
- Open-mindedness and adaptability in a multi-cultural and multi-disciplinary environment.
- Strong analytical skills to interpret data and translate insights into actionable strategies
- Experience working in a regulated industry such as healthcare or pharmaceuticals is a plus
Benefits
- Onsite or hybrid work from our office in Szczecin
- Flexible working hours, Mon-Fri
- International work environment with Scandinavian culture
- Opportunity to use and develop foreign languages in daily work
- Fantastic work atmosphere full of respect and partnership
- Internal trainings
- Great company events
- Sports card
- Private medical care
- Restaurant card
- Holiday bonus and occasional cards
- Modern workplace
- No dress code zone
- Delicious coffee and fresh fruits
- Transportation co-funding
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TG
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