Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Marketing Manager leading loyalty marketing across EMEA for Collinson, driving brand awareness and revenue growth. Delivering integrated campaigns and managing strategic partnerships.
Responsibilities
- Own and execute the EMEA loyalty marketing plan aligned to business goals
- Lead content and communications planning with the Content Marketing Manager
- Deliver and optimise multi-channel campaigns across digital, content, email, paid media, webinars, and events
- Plan and execute third-party and owned events, including partner-led initiatives
- Develop sales enablement assets, case studies, and market insights
- Build strategic partnerships to extend reach and credibility
- Qualify marketing leads and work with Sales to progress opportunities
- Track and report on KPIs, ROI, and campaign performance
Requirements
- Extensive (6-8 years) B2B marketing experience across brand, demand generation, and lead nurturing
- Proven delivery of omni-channel campaigns
- Strong analytical, communication, and stakeholder management skills
- Collaborative, proactive, and commercially minded
- Experience in loyalty marketing or travel benefits is a plus
- Working knowledge of Salesforce, Pardot, or marketing automation tools is desirable
Benefits
- Flexible working and a collaborative, insight-driven culture
- Equal opportunity employer fostering diverse backgrounds and experiences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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