Marketing Manager leading loyalty marketing across EMEA for Collinson, driving brand awareness and revenue growth. Delivering integrated campaigns and managing strategic partnerships.
Responsibilities
Own and execute the EMEA loyalty marketing plan aligned to business goals
Lead content and communications planning with the Content Marketing Manager
Deliver and optimise multi-channel campaigns across digital, content, email, paid media, webinars, and events
Plan and execute third-party and owned events, including partner-led initiatives
Develop sales enablement assets, case studies, and market insights
Build strategic partnerships to extend reach and credibility
Qualify marketing leads and work with Sales to progress opportunities
Track and report on KPIs, ROI, and campaign performance
Requirements
Extensive (6-8 years) B2B marketing experience across brand, demand generation, and lead nurturing
Proven delivery of omni-channel campaigns
Strong analytical, communication, and stakeholder management skills
Collaborative, proactive, and commercially minded
Experience in loyalty marketing or travel benefits is a plus
Working knowledge of Salesforce, Pardot, or marketing automation tools is desirable
Benefits
Flexible working and a collaborative, insight-driven culture
Equal opportunity employer fostering diverse backgrounds and experiences
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