Specialist Consumer: Youth and Mass developing GTM plans and executing campaigns for Youth and Mass segments. Collaborating with internal teams to achieve marketing objectives and drive revenue growth.
About the role
- Online Marketing Manager creating data-driven marketing campaigns for Cleos Welt. Focusing on building customer journeys and optimizing marketing strategies in the pet insurance sector.
Responsibilities
- Make Cleos Welt visible and convert interested prospects into customers
- Conceptualize and optimize data-driven marketing campaigns (Paid, Owned & Earned)
- Develop cross-channel customer journeys
- Support the build-out of the CRM system
- Further expand the tracking and analytics setup and implement necessary adjustments
Requirements
- Several years of experience in data-driven online marketing or performance marketing
- Ideally experience in e-commerce, FinTech or InsurTech
- Able to use and configure GA4, Google Tag Manager and Looker Studio
- Contributed to multi-step customer journeys and data-driven optimization of their efficiency and effectiveness
- Strong understanding of data as well as the target audience and users
- Very good written and spoken German skills
Benefits
- The option to bring your dog to the office
- Hamburg’s most beautiful office with Elbe views
- Flexible remote options
- Subsidy for the Deutschlandticket
- Discounted gym memberships
- An environment with flat hierarchies, open communication and plenty of scope for initiative
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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