Online Marketing Manager creating data-driven marketing campaigns for Cleos Welt. Focusing on building customer journeys and optimizing marketing strategies in the pet insurance sector.
Responsibilities
Make Cleos Welt visible and convert interested prospects into customers
Conceptualize and optimize data-driven marketing campaigns (Paid, Owned & Earned)
Develop cross-channel customer journeys
Support the build-out of the CRM system
Further expand the tracking and analytics setup and implement necessary adjustments
Requirements
Several years of experience in data-driven online marketing or performance marketing
Ideally experience in e-commerce, FinTech or InsurTech
Able to use and configure GA4, Google Tag Manager and Looker Studio
Contributed to multi-step customer journeys and data-driven optimization of their efficiency and effectiveness
Strong understanding of data as well as the target audience and users
Very good written and spoken German skills
Benefits
The option to bring your dog to the office
Hamburg’s most beautiful office with Elbe views
Flexible remote options
Subsidy for the Deutschlandticket
Discounted gym memberships
An environment with flat hierarchies, open communication and plenty of scope for initiative
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