Visual Merchandising Manager responsible for adapting global visual merchandising strategies for Southeast Asia and India. Leading cross-functional collaboration to enhance brand presence in diverse retail environments.
Responsibilities
Interpret global VM strategies and translate them into regionally relevant executions for campaigns, new launches and seasonal activations
Independently propose, adapt and refine visual concepts to reflect market needs, product mix, and consumer preferences
Manage visual merchandising standards across all retail environments including free standing stores, department store counters, Sephora gondolas, multi brand boutiques
Consolidate commercial and marketing launch calendars across SEA and India to plan VM needs and timelines, including trade and PR events
Lead planning and execution of campaign rollouts including ordering of display elements, production of visual assets and installation coordination
Develop and maintain planograms and merchandising plates aligned with global guidelines and local assortment strategies
Create store opening VM plans and guideline packs for new boutique and counter launches
Manage relationships with retailers and all external vendors including design studios, fabrication partners, installation crews and print houses
Prepare supplier briefs, review drawings and prototypes, and oversee production to ensure brand quality and finishing standards
Negotiate supplier timelines, cost quotations and service scopes to safeguard project budgets and delivery requirements
Conduct on site supervision of installation where required
Conduct regular store visits to audit standards, identify brand expression gaps and propose continuous improvements
Lead VM training and capability building for field and retail teams to ensure consistent on counter execution and brand storytelling
Manage the VM budget for SEA and India including project cost planning, PO processing and invoice tracking
Maintain accurate inventory of VM fixtures, display elements and reusable furniture
Partner closely with Store Design, Marketing, Commercial, Education and Retail Operations teams to align messaging, assortment, and execution priorities
Liaise with Global VM teams to share insights, provide feedback and request region specific adaptations
Requirements
Degree in Visual Merchandising, Retail Design, Architecture, Interior Design or related design field preferred
Minimum 5 years experience in visual merchandising or store experience design, preferably within beauty, luxury or lifestyle retail
Proficient in Adobe Creative Suite, SketchUp and AutoCAD or equivalent 3D modelling and technical drawing tools
Strong aesthetic judgment and brand sensitivity with an ability to balance design expression, operational practicality and commercial needs
Proven experience managing suppliers, production processes and multi market retail executions
Highly organised with strong project management skills and the ability to manage multiple timelines and stakeholders
Effective communicator able to influence internal and external partners at different levels
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