Strategic Marketing Lead driving integrated marketing initiatives across Leasing Advisory division. This role collaborates with regional directors and oversees substantial marketing budgets.
About the role
- Marketing Associate supporting institutional business and core wealth management at Cerity Partners. Executing integrated marketing programs with a cross-functional team in a dynamic environment.
Responsibilities
- Manage marketing projects, ensuring deliverables are met on time and within scope.
- Coordinate workstreams across branding, demand generation, customer experience, digital marketing, and events (both digital and in-person).
- Maintain project timelines, track progress, and prepare updates for internal stakeholders.
- Support the development and documentation of new marketing processes and workflows.
- Support digital marketing workplans focused on brand awareness and lead generation.
- Collaborate on marketing automation and CRM initiatives to enhance lead nurturing.
- Partner with business development teams, advisors, and practice leaders to facilitate marketing programs and business priorities.
- Support planning and execution of both virtual and in-person events, including webinars and client engagement activities.
- Monitor industry trends and competitive landscape to inform marketing strategies.
Requirements
- Bachelor's degree.
- 2-4 years of marketing experience, with a strong focus on project management and workstream coordination.
- Background in agency, professional services (consulting, legal, accounting), or financial services.
- Experience with digital marketing and lead generation.
- Proven ability to work effectively in a cross-functional environment.
- Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.
- Excellent communication and interpersonal skills, with an ability to build relationships with internal stakeholders.
- Self-starter with a proactive mindset and ability to work independently.
- Team player who leaves their ego at the door and has a growth mindset, welcoming feedback with the goal of continuous improvement.
- Ability to think critically and creatively in a fast-paced work environment.
- Proficiency across the Microsoft Office Suite.
Benefits
- Health, dental, and vision insurance – day 1!
- 401(k) savings and investment plan options with 4% match
- Flexible PTO policy
- Parental Leave
- Financial assistance for advanced education and professional designations
- Opportunity to give back time to local communities
- Commuter benefits
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