Field Marketing Manager responsible for managing marketing strategy for expert accounting partners. Driving events and partnerships at fintech Kolecto while enhancing visibility and engagement.
About the role
- Marketing Specialist focusing on integrated, data-driven marketing campaigns and collaboration with global stakeholders in Hong Kong. Responsible for content effectiveness and campaign localization.
Responsibilities
- The marketer will lead the creation and management of editorial calendars, ensuring alignment with strategic business objectives and campaign timelines.
- They will execute localized marketing campaigns, develop compelling case studies, and support overall marketing operations.
- The role requires close collaboration with global and subregional teams to maintain brand consistency and deliver content across various platforms.
- The marketer will be responsible for content effectiveness, utilizing KPIs and analytics to measure success and optimize future campaigns.
- They will also handle content localization, repositioning, and translation, adapting materials for different markets and audiences.
- Proficiency in marketing automation tools is necessary to support integrated campaign execution and multi-channel content activation.
Requirements
- 0-2 Years experience in content management or marketing, preferably in a multi-regional or global context.
- Demonstrated expertise in copywriting, content editing, and editorial calendar management.
- Experience with content localization and multi-channel marketing.
- Knowledge of data-driven campaign reporting and analytics.
- Familiarity with marketing automation platforms, preferably Marketo.
- Strong collaboration skills with global and regional stakeholders.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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