Hybrid SEO Coordinator

at CEA

• Job title: SEO Coordinator
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Barueri, Brasil

About the role

• SEO Coordinator managing organic growth strategy for C&A in Brazil. Responsible for increasing visibility, qualified traffic, and direct sales impact for the e-commerce.

Responsibilities

• Define and lead the SEO/GEO strategy to grow traffic and revenue for the e-commerce;
• Identify growth opportunities in categories, products and strategic pages;
• Structure organic growth plans focused on ranking gains and search share.
• Technical SEO
• Lead technical SEO/GEO initiatives such as indexing, crawlability, site architecture and performance;
• Ensure SEO best practices are followed in platform deployments and updates;
• Work closely with the technology team to prioritize structural improvements.
• Content and commercial pages
• Define optimization strategies for category, product and editorial pages;
• Identify opportunities for new keyword clusters and keyword expansion;
• Collaborate with content and commercial teams to take advantage of seasonality and trends.
• Governance and prioritization
• Create SEO governance processes within the company;
• Prioritize the initiative backlog with a focus on business impact;
• Establish routines and alignment rituals with partner teams.
• Analysis and performance
• Monitor traffic, ranking, visibility and organic revenue metrics;
• Generate analyses and insights for continuous strategy improvement;
• Build forecasts and track the evolution of results.

Requirements

• Solid experience with SEO for e-commerce or large portals;
• Knowledge of technical SEO, content and information architecture;
• Experience with tools such as Google Search Console, Screaming Frog, Semrush, Ahrefs or similar;
• Experience working with technology and product teams;
• Strong analytical skills and data orientation;
• Experience with backlog prioritization and project management.
• Preferred qualifications
• Experience with large-scale sites (thousands of URLs);
• Experience in retail or fashion.

Benefits

• Health and Dental Insurance (employee and dependents);
• Dr. C&A - Telemedicine and teletherapy;
• Annual bonus;
• Parking or commuter allowance (Work location: Alphaville – Barueri/SP);
• Birthday Off – one paid day off in your birthday month;
• Flexible working hours;
• On-site cafeteria;
• Flexible Meal Benefit (Meal and/or Food Voucher);
• Gympass;
• Semi-annual vacation;
• Discount on purchases at C&A stores and e-commerce.