Junior Analyst responsible for executing CRM strategies to improve customer engagement and retention at C&A. Collaborates on marketing automation and campaign analysis to enhance customer experiences.
Responsibilities
Ensure execution and optimization of CRM strategies, using data and technology to personalize multichannel journeys, increase customer retention and conversion, and support the marketing team in automation, intelligent segmentation, and campaign analysis.
Set up and schedule campaigns in Salesforce Marketing Cloud (email, push, SMS, WhatsApp);
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