Hybrid Junior CRM Operations Analyst

Posted last week

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About the role

  • Junior Analyst responsible for executing CRM strategies to improve customer engagement and retention at C&A. Collaborates on marketing automation and campaign analysis to enhance customer experiences.

Responsibilities

  • Ensure execution and optimization of CRM strategies, using data and technology to personalize multichannel journeys, increase customer retention and conversion, and support the marketing team in automation, intelligent segmentation, and campaign analysis.
  • Set up and schedule campaigns in Salesforce Marketing Cloud (email, push, SMS, WhatsApp);
  • Perform QA testing (content validation, segmentation, deliverability);
  • Support the creation of audiences and simple segmentations;
  • Document processes and learnings;
  • Collaborate with marketing, data, and technology teams;
  • Monitor basic campaign results and generate operational reports;

Requirements

  • Currently studying or recently graduated in Marketing, Advertising, Engineering, Information Systems, Business Administration, or related fields;
  • Interest in CRM, digital marketing, and technology;
  • Basic knowledge of SQL and data logic;
  • Familiarity with Salesforce Marketing Cloud or other automation tools is desirable;
  • Attention to detail and strong organizational skills;
  • Good communication skills and willingness to learn.

Benefits

  • Medical and dental insurance (employee and dependents)
  • Dr. C&A - Telemedicine and teletherapy services
  • Annual bonus
  • Parking or commuter voucher (Work location: Alphaville – Barueri/SP)
  • Birthday day off — one paid day off in your birthday month
  • Flexible working hours
  • On-site cafeteria
  • Flexible meal benefit (meal allowance and/or food voucher)
  • Gympass
  • Semi-annual vacation
  • 'Amigo' program (psychological, legal, and social support)
  • Pharmacy discount program with payroll deduction
  • Employee discounts at C&A stores and online

Job title

Junior CRM Operations Analyst

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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