B2B Marketing Manager developing regional marketing strategies for Ajax Systems in North America. Leading initiatives to drive B2B sales growth and strengthen partnerships within the region.
Responsibilities
Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities.
Lead all B2B marketing initiatives in close collaboration with the Business Development Team — including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs.
Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals.
Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI.
Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities.
Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ.
Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction.
Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share.
Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth.
Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.
Requirements
5+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
Background in the security industry is a strong advantage
Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
Deep understanding of multichannel marketing strategies and the full marketing mix
Demonstrated success in delivering commercially impactful marketing projects
Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach
Willingness to travel across the USA
Benefits
Competitive compensation
Growth Opportunities: Joining our rapidly growing company offers excellent opportunities for personal and professional development
Impactful work: Joining our company means playing a critical role in shaping the future of security
Innovative Environment: Ajax Systems is proud to be a leader in security solutions
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