Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
About the role
- Campaign Lead overseeing multi-channel B2B marketing campaigns for CDW's tech solutions. Leading cross-functional collaboration to drive awareness, engagement, and pipeline growth.
Responsibilities
- Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
- Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
- Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
- Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
- Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
- Own campaign reporting and stakeholder communication, including performance recaps and insights.
- Support the integration of campaigns into ABM and sales enablement programs when applicable.
- Manage budgets, vendor relationships, and internal resources related to campaign delivery.
Requirements
- Bachelor's degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- Proven success managing integrated marketing campaigns that drive measurable outcomes.
- Strong project management and organizational skills; comfortable juggling multiple priorities.
- Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
- Excellent written and verbal communication skills; ability to simplify complex topics.
- Data-driven mindset with the ability to translate metrics into actionable insights.
- Collaborative and flexible team player who thrives in a fast-paced environment.
- Experience with account-based marketing (ABM) strategies and tools.
- Familiarity with B2B buyer journeys, tech personas, and sales cycles.
- Understanding of SEO, paid media, and performance marketing fundamentals.
Benefits
- Benefits overview: https://cdw.benefit-info.com/
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