Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.
About the role
- Campaign Lead overseeing multi-channel B2B marketing campaigns for CDW's tech solutions. Leading cross-functional collaboration to drive awareness, engagement, and pipeline growth.
Responsibilities
- Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
- Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
- Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
- Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
- Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
- Own campaign reporting and stakeholder communication, including performance recaps and insights.
- Support the integration of campaigns into ABM and sales enablement programs when applicable.
- Manage budgets, vendor relationships, and internal resources related to campaign delivery.
Requirements
- Bachelor's degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- Proven success managing integrated marketing campaigns that drive measurable outcomes.
- Strong project management and organizational skills; comfortable juggling multiple priorities.
- Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
- Excellent written and verbal communication skills; ability to simplify complex topics.
- Data-driven mindset with the ability to translate metrics into actionable insights.
- Collaborative and flexible team player who thrives in a fast-paced environment.
- Experience with account-based marketing (ABM) strategies and tools.
- Familiarity with B2B buyer journeys, tech personas, and sales cycles.
- Understanding of SEO, paid media, and performance marketing fundamentals.
Benefits
- Benefits overview: https://cdw.benefit-info.com/
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Franchise Marketing Coach acting as primary marketing contact for franchise partners. Guiding local marketing initiatives and coordinating internal resources for effective campaign execution.
Sr. Marketing Programs Manager driving strategic marketing initiatives for Encircle's growth in B2B property insurance. Focus on account - based and partner - driven programs for pipeline growth and customer expansion.
Coordinator managing Music Marketing campaigns and content operations for Spotify's Music Marketing Team. Collaborating with various stakeholders to ensure effective campaign execution.
Music Marketing Coordinator at Spotify coordinating marketing campaigns and operations for artist marketing. Collaborating across teams to create impactful go - to - market plans and support artist relations.
Field Marketing Manager driving B2B event - based marketing campaigns to grow merchant network. Planning and executing successful marketing activities including trade shows and hosted events.
Marketing Manager leading marketing strategy and execution across digital channels for Nanoleaf. Overseeing campaigns, managing a creative team, and driving performance in North America.
Responsible for developing and optimizing digital marketing strategies for education at Moderna. Collaborate with agencies and analyze campaign performance for continuous improvement.
Marketing Analyst at Santillana Brasil executing and monitoring digital marketing actions for B2B and B2C. Collaborating with internal teams and agencies in performance analysis and campaign optimization.
Enabling Technologies Marketing Specialist at Medtronic driving adoption of Cranial & Spinal technologies across Central and Eastern Europe. Collaborating with cross - functional teams and managing marketing initiatives with up to 50% travel.