Hybrid Senior Producer, Social/Audience Growth, English Services

Posted 2 weeks ago

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About the role

  • Senior Producer at CBC, leading social media content for Canadian news platforms. Overseeing audience engagement and developing short-form video strategies.

Responsibilities

  • Assign daily news for the network social team by focusing story content with visually compelling treatments.
  • Vet social content in video and text formats to meet CBC News standards.
  • Format pitches for social-first videos for teams across the country and in world bureaus.
  • Train and provide regular feedback to the social team and reporters and producers across CBC News.
  • Drive editorial decisions around breaking news, live coverage, and enterprise stories for social and digital platforms.
  • Track, interpret and respond to metrics to make data-driven decisions.
  • Direct social rollout of major investigations from the fifth estate, visual investigations and more.
  • Lead regular training sessions for social-first best practices for TikTok, YouTube and other social platforms.

Requirements

  • Minimum seven years recent experience in a social news environment.
  • Strong journalistic skills and experience working in a newsroom, particularly in a breaking and live environment.
  • High-level knowledge of legal and ethical issues related to journalism.
  • University degree or equivalent.
  • Ability to assign, manage and motivate a highly collaborative team.
  • Extensive knowledge of social media platforms including YouTube, TikTok, Reddit, WhatsApp and other platforms.
  • Extensive knowledge of audience-listening and metrics tools and how to interpret them.
  • Substantial experience writing, copy editing, fact-checking and producing social content.
  • Experience in producing news video optimized for digital properties.
  • Ability to manage large volumes of fast-moving information and ensure material is directed appropriately.
  • Excellent news judgment and ability to work effectively under deadline pressure.
  • Exceptional communication and interpersonal skills.

Benefits

  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development

Job title

Senior Producer, Social/Audience Growth, English Services

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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