Director of Executive Communications leading narrative development for HPE Financial Services. Managing communications strategy and team while collaborating with global business leaders.
About the role
- Senior Communications and Marketing Specialist position at CBC focusing on storytelling and community engagement across platforms. Collaborating with teams to promote CBC's brand in the Atlantic region.
Responsibilities
- CBC Atlantic is looking for a Senior Communications and Marketing Specialist to join the CBC Marketing, Communications and Brand team in Fredericton, NB.
- The successful candidate will collaborate with team members to implement a variety of marketing/communications strategies, projects and initiatives to support CBC’s digital, radio and television programming across New Brunswick, Nova Scotia, Prince Edward Island Newfoundland and Labrador, and Quebec.
- The successful candidate will report to the Manager of Communications, Marketing and Brand for the Atlantic region and Quebec.
- This position requires someone with a passion for storytelling and relationship building, a deep understanding of the diverse and changing demographics of the region, and who thrives in fast-paced environments and relishes that no two days are the same.
- Developing, implementing and monitoring strategic integrated marketing plans to promote the CBC brand, programming and initiatives across all platforms (social, digital, radio, TV).
- Create and implement innovative social media strategies to deepen our community connection and promote awareness and attendance for campaigns and events with new audiences.
- Collaborate with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.
- Create and implement community engagement activities for CBC in the Atlantic region including working closely with community partners and on station initiatives, outreach opportunities, community events and stakeholder engagement.
- Cultivate and manage relationships with internal and external partners including community members, partner organizations and vendors.
Requirements
- Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training and experience.
- Five or more years of experience in communications, public relations and/or marketing.
- A strong proven connection to the communities we serve across the Atlantic region, and experience developing strategies to connect with new, younger and more diverse audiences.
- Superior writing, editing and proofreading skills, working knowledge of a wide range of communications and marketing materials and tactics and ability to adapt writing for different audiences and platforms.
- Strong organization and time management skills with the ability to manage multiple projects on tight deadlines and with attention to detail.
- Demonstrated ability to plan and coordinate events, both in-person and virtual, including development of critical path, run of show and briefing documents, and understanding of budget management.
- Demonstrated public speaking and networking skills.
- Superior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating social media content (filming, editing, posting according to brand guidelines), executing strategies/campaigns and managing business channels.
- Ability to leverage research data to drive marketing decisions.
- Experience with Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet).
- Experience with Dash Social or other social media tools, and video editing tools with an understanding of creation, editing, captions for social media content purposes.
- Experience with Adestra or other newsletter building tools is an asset.
- Flexibility in work hours as workflow demands, including the ability to work shift work, including evenings, weekends and holidays, as required.
- Availability to travel across the team’s region for short periods if required.
- A valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company is considered an asset.
- Knowledge of languages other than English is considered an asset, particularly French.
Benefits
- Health insurance
- Professional development opportunities • Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
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Not specified
Degree requirement
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